How To Drive 3x More Traffic To Your Blog With Pinterest

How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?

If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women.

So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you.

But, if some of the biggest brands – Wal-MartApple, and Lowe’s – are staking Pinterest ground for their marketing efforts, it seems there’s enough room for the bloggers, start-ups, and entrepreneurs to give pins, repins and group boards a try.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

And don’t think because you’re in the blogging, tech or marketing industry you can’t make an impact on Pinterest. Look at Pauline Cabrera of Twelveskip or Sue Anne Dunlevie of Successful Blogging. Pinterest is their number one referral source for social traffic.

So, how can you create more traction from Pinterest? Here are five tactics you can use to elevate your pinning strategy and bring on the traffic.



1. Sign up for a business account

To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for business account or convert your existing account.

When you sign up, you’ll have access to Pinterest analytics – important information about your pins’ behavior – once you verify your website with Pinterest.

You can also apply for Rich Pins, which are pins with more information than your standard pin. There are five different types – movie, article, product, app, recipe, and place – each with their own pin upgrades such as real-time pricing and a direct link to your site.

Article pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. And it’s easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata.

Ensure Open Graph is enabled on your blog and then validate your site with Pinterest.

Facebook Enable

Pinterest reviews your site and will contact you to let you know if you’ve been approved.

Additional features that can help you with your pinning strategy are:

  • Pinterest Guides – Pinterest offers guides to help you get started with pinning, analytics and optimizing your boards.
  • Marketing Blog – learn specific marketing tips for this platform and stay up-to-date with the latest Pinterest news.
  • Video Library – catch mini tutorial videos about creating click-worthy Pins or how to optimize your campaign, plus much more.
  • Tools – in addition to Rich Pins, you have an arsenal of pin tools to help reach more people. From Promoted Pins to the Pin It button, you can make it easy for visitors to find you and pin your content.

2. Focus on your copy description

Each pin has a description below it telling the reader what your pin is about. Typically, for bloggers, your blog title and a little description of your post should be enough.

But, to really maximize your pin’s potential, you have to do more than that. According to Pinterest’s data of over 10,000 pins, they discovered what makes a great pin.

For high engagement your pin needs to be:

  • Helpful – make it easy for pinners to find your pin with a spot-on description. According to Pinterest, helpful pins receive 30% more engagement.
  • Detailed – in a sentence or two explain what your pin is about. Give enough information to entice a pinner to click through to your blog.
  • Interesting – draw on the emotions of the pinner by using sensory-related words and positive sentiments.
  • Actionable – include a call-to-action in your description. Using phrases like, “check out…” or “click to find out more” can generate an 80% increase in engagement.

(Note: Pinterest’s article on what makes a great pin is no-longer available.)

What it ends up looking like, is this:

byregina

And for an added pop and to make your pin more descriptive, add text to your image.

Finally, to really promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible (think of it as Pinterest SEO). It’s been shown that pins with descriptions of 200 characters are the most repinnable. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.



3. Pin at the right time

This is all a numbers game. Hundreds of pins are shown on Pinterest every hour of every day.

How can you get your pins to shine the brightest? What you want in your Pinterest marketing strategy is to have the most repins. You want as many people as possible to repin your material so that it’s shown more frequently to new users.

The most successful strategy is to find the best time and day to pin. Naturally, you’d want to pin when your target audience is on Pinterest.

From analyzing the data, it looks like the best time to start pinning is on Saturday morning. The peak time – for fashion and retail – is Friday after 3 pm.

And the worst time to pin is during normal working hours – which makes sense.

But, if you want to target your audience you may want to go a step further and look at where your audience comes from and how they spend their time on Pinterest.

You can quickly find out your audience’s demographics from Pinterest analytics.

This can help you paint a better picture on what time to pin to reach your target audience.

To see how often pinners are actually engaging on Pinterest, according to a recent study by PewReserachCenter, up to 17% of users visit the site daily. Close to 9% of users visit Pinterest several times a day.

Almost 52% of people visit the site less than once a week. So, to reach most of your audience, you need to be pinning consistently, but don’t overdo it.

It’s an awful pinning policy to over-pin your material. The best strategy is to pin content you know your audience will like and find useful. Try to abide by Pareto’s 80/20 rule – share 80% of others’ material and only 20% of your own material.

4. Create pin-worthy images

What makes Pinterest so alluring and addicting is the images bloggers pin. It isn’t enough to just use any image. The best images are optimized for maximum engagement.

So, what makes a pinntastic photo? Let’s look at three core areas to focus when creating a pinnable image.

1. It has to be the right size

You know Pinterest favors vertical images. Since up to 80% of pinners view the Pinterest feeds on mobile devices, it just makes sense to use images that are more tall than wide.

So, what is the perfect size for a pin? Generally you want an aspect ratio of 2:3 or 4:5. For example, if you have an image with a width of 650, your minimum height should be 975. For the best pin, though longer is better, overall.

Pins that are long are more favorable on Pinterest since they take up more room on the feed, making it hard to pass.

Long Pin

2. The image is stunning

The image you use for your blog post has to be amazing. Many studies have been done on what makes a great pin and a startup called Curalate found several attributes that are common with the best pins out there.

In fact, Paula Dean’s pin for her cucumber, onion and tomato salad is considered the epitome of the perfect Pinterest image.

pauladeenpin

So, what’s so perfect about it?

  • There are no faces – images without a human face receive 23% more repins. Pinners enjoy looking at things more than they do at faces.
  • Vibrant colors – Paula’s pin works so well because there are multiple vibrant colors in her image – limes, pinks, reds – the attract pinners to share.
  • Contextual background – simple and plain white background images only receive a quarter of repins. If you want more pins, choose a background that adds to your overall image. In Paula’s picture, her salad bowl is sitting on top of a wooden picnic table, which makes sense to pinners looking at the image.
  • Includes red tones – Images with predominantly reds, oranges or pinks get up to twice as many repins than images with more blue tones in them.
  • Lightness – images with more lightness to them perform 20 times better than darker images.

Pinterest also has their own guide to creating better pins. They suggest the following:

  • Keep branding and logo to a minimal – Pinterest suggests being tasteful with your branding. You want to add credibility to your pin, not take away from what you are pinning. So, make your brand logo – if it’s included in your image – big enough to see in a grid view on your mobile phone.
  • Use high-quality images – great pins use professional looking, high-resolution photos and graphics.
  • Keep it simple, Simon – keep your images focused on an apparent theme. Avoid having an assortment of random objects or products.

(Note: link to Pinterest’s guide is no-longer available).



3. Include text in your image

If you want your pin to draw attention and generate traffic back to your blog, it’s a great idea to start adding text to your image.

It not only looks more professional – if done right – it helps the pinner know exactly what your pin is about, quickly and at a glance.

Just take a look at how this Pinterest feed is more dynamic and enticing:

Pins With Text

And, now let’s look at how this feed has no text in their pins and how easily you can skim past them without really seeing these pins.

Pins No Text

It’s easy nowadays to include text in your images. There are free image editing tools like PicMonkey and Canva that make it easy for anyone to add text in their images.

You can also purchase Adobe Photoshop if you want more choices and tools to make your images pop. They have an affordable monthly plan and video tutorials to help you too.

And, if you don’t know where to find free fonts, a good place to start is Google Fonts. You can’t go wrong there! For more help, The Branded Solopreneur has a fantastic blog post on the beginner’s guide to using fonts effectively to help you achieve an amazing pin.

5. Join a Pinterest group board

Pinterest group boards are perfect for generating more traction to your blog. A group board – if popular – is a community board where other pinners can pin. They are extremely popular and can give you more exposure.

By joining a community board, you can quickly grow your follower base. If you regularly pin to a group board, other people who follow the board will see your pins and might be interested in your Pinterest board. If they like what they see, they will follow you.

In your Pinterest homepage, your group boards look like this:

groupboards

There’s a people icon on the right-hand side of your board. This tells you it’s a group board.

So, how do you find group boards? The easiest way is to search on PinGroupie. Just search for a keyword – blogging for example – and see what’s out there.

pingroupie

There are several ways to join a group board:

  • Get to know the creator of the group board – start pinning their content and open a dialogue with the creator. Pinterest isn’t only for pinning, you can develop a strong network by commenting on pins.
Pin Comments

You can also visit the creator’s blog and leave comments there. These gestures will help the creator know who you are and trust you when you eventually contact them to join their Pinterest board.

  • Check for invite instructions – some group boards have instructions in their description. It may be as simple as emailing the group’s creator, or you may have to leave a response on one of their pins. Just remember to be courteous and explain why you want to join.
  • Get invited by a group member – as a group member, you can invite others – as long it’s allowed in that particular group.
Invite Pin

If you want to create a group board, there are two ways to go about it.

  1. Create a new board as normal, but instead of skipping over, “collaborators,” now you can add other pinners by their name or email address.
    Create Group Board
  2. Create group boards from an existing board. You can invite other pinners or bloggers to your existing board.


6. Increase your Pinterest traction with the Social Snap plugin

Social Snap homepage

If you’re running WordPress you likely know of – and use – many helpful plugins to make your blogging life easier.

Easy is good of course, but when it comes down to it, aren’t we really after one main thing: more traffic?

By using the Social Snap plugin and a few of its unique Pinterest-specific features, you can grow your presence on Pinterest and in turn, increase your reach and traffic considerably.

Social Snap at its core is a social sharing plugin, so if you’re running another social sharing plugin like Monarch or Shareaholic, you’ll first want to deactivate it from inside your WordPress backend.

Once you download, install and activate the Social Snap plugin, head over to the Social Sharing tab -> Manage Networks and be sure to include the Pinterest button in your networks list. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.

Add Pinterest to your managed networks - Social Snap

Next, when it comes to positioning, many people find placing the social share buttons at the bottom of each post, along with a floating bar along the side, works well to promote social sharing without being too intrusive.

Social Snap social sharing bars - floating sidebar and bottom of post

Have you ever been to a blog, clicked the Pinterest Save button that appears when you hover over an image and been presented with a popup listing every image on the page?

Remember what we said about giving the visitor too many choices?

To really start gaining some traction on Pinterest, be sure to turn on Social Snap’s Pinterest Save Button feature found in Social Sharing tab -> On Media tab. When a visitor hovers over an image in your blog post, a red Save button will appear and when clicked, takes the visitor to straight to Pinterest to share only that image.

Enable On Media to add Pinterest save button


Now to the part where Social Snap really shines. When you’re creating a post or page in the WordPress post editor backend – or editing an existing one – you can set post-specific options under the Social Snap Options section.

Social Snap Option for Social Media

This is where you upload your carefully crafted Pinterest image and create your optimized Pinterest description. Whenever someone clicks on the social sharing button, they are taken directly to Pinterest with the image and description already in place – ready to pin.

By putting in the extra effort to create a Pin image and description for each post, you can influence what gets shared on Pinterest by your visitors – allowing you to target only the most optimized imagery and keywords.

Social Snap does come in a free version, but most of the important features are only available in the paid versions.

Social Snap has 3 different membership tiers; these are:

  • Plus – $39/year for one site and a year of support. It includes all the features but none of the add-ons.
  • Pro – $99/year for 3 sites and a year of support. It includes all features as well as the add-ons.
  • Agency – $299/year for 15 sites and a year of support. It includes all features as well as the add-ons.

Wrapping it up

Pinterest was the fastest growing social network in 2016 and growth is still going strong. It’s safe to say it isn’t going anywhere anytime soon.

For bloggers, it can be a great playground to test your image-making skills and marketing skills. To really see results from Pinterest – clicks back to your site – try using these steps:

  • Sign up for a business account
  • Pay attention to your description copy
  • Learn the right time and day to pin
  • Create sensational pin images
  • Collaborate on a group board

MailChimp vs ConvertKit for Email Marketing Software for Bloggers.

What was the first investment you made on your blog?

I bet you remember what that was…

Investing in your blog is scary in the beginning, especially when you haven’t made a single cent from it.

After hosting and a premium WordPress theme, I wanted to invest in a solid email service provider.

Most of my mentors had suggested going for Mailchimp because it’s free for the first 2000 subscribers and is great for people who are starting out.

But I was hearing lots of feedback from Facebook groups about the limitations of Mailchimp…..undelivered email sequence

…being charged for duplicate subscribers.

I had a certain vision for how I wanted to conduct my blog business.

At the heart of it was targeted email marketing based on subscribers interests. I also wanted to incorporate content upgrades from Day 1 as well as email courses.

I was a subscriber of a lot of bloggers’ email lists and I had seen a fair bit of what I liked and didn’t and what I wanted to incorporate into my own business.a

I explored Mailchimp as well as the other email service providers like Infusionsoft and Aweber.

But they seemed complicated with a steep learning curve.

After reading up on what Convertkit vs Mailchimp had to offer, I was certain that Convertkit would deliver on that vision for my business.

In this post I outline my considerations for choosing Convertkit. There are videos that walk you through the Convertkit dashboard too.



Convertkit allows multiple forms per list

In Converkit, subscribers come in to your system through forms. It could be an opt-in form at the end of your blog post or a landing page form. Each opt-in form can be linked to an incentive (your free download, or pdf).

Why I decided to invest in convert kit vs mailchimp

With Convertkit, you can add multiple incentives or lead magnets by simple choosing ‘add form’.

If you’re offering a new content upgrade on each blog post, you can add an individual form to the end of your blog post for your audience to sign up.

Here is an example I have on my website.

Here are how the forms appear in the system. As you can see, I have 1 for each content upgrade.

Why I decided to invest in convert kit vs mailchimp

Mailchimp only allows one opt-in form per list.

Tags & Segmenting

Convertkit works by tagging or segmenting susbscribers. You can add a tag to each subscriber that comes in through your forms.

If someone opts-in to my incentive ’27 Productivity tools & hacks’ , I can tag them as ‘interested in productivity’, for instance. If the same person subscribes to another incentive, I can tag them again. One subscriber can have a few interests and this is how convert kit works.

Why I decided to invest in convert kit vs mailchimp

But, you are not double or triple charged a subscriber.

I’ll touch on this again below.

With tags, you can have 1 subscriber on several forms and courses and the system auto-de-duplicates. This way, no subscriber will get your email twice, even if they are on several forms.

 

 

 



Send highly personalized emails

Perhaps you have a beta version of a copyrighting course you want your subscribers to trial, you can send your email to subscribers who opted into your content upgrade on your copyrighting blog post series. You can tag them beforehand, like I mentioned above.

Then select from the drop down list, filter the subscribers you want to email by tag, form or sequence. This way, your message does not have to go out to your entire list.

Why I decided to invest in convert kit vs mailchimp

One subscriber–several interests

As I mentioned before, Convertkit does not charge for duplicate subscribers.

With Mailchimp, you are charged for duplicate subscribers if say a subscriber was interested in 2 or more of your incentives.

Personalised branding through custom messages

You can personalise the entire brand experience for your subscribers through custom messages.

Once they signed up for your incentive through a form, you can choose to display the standard ‘thank you for subscribing’ message or redirect them to your personalised thank you page.

You can even choose to have your incentive on your thank you page so that your subscribers can download it immediately. It’s entirely up to you.

Why I decided to invest in convert kit vs mailchimp

The same is possible after they have clicked to confirm your subscription or download your incentive.  You can send them to a separate landing page or another relevant page on your website.

Why I decided to invest in convert kit vs mailchimp

Show custom content

If a subscriber has already subscribed, Convertkit gives you the option to show custom content rather than the same opt-in form or to hide the form. This way you don’t waste the ‘real estate’ on your website and can continue to serve relevant messages to your audience.

Why I decided to invest in convert kit vs mailchimp

Automation



Double or Single opt-in

There is a lot of debate on single and double opt-ins. With Mailchimp, the subscriber has to click confirm before being subscribed to your list.

Several times, subscribers forget to do so and get to it a few days later only to wonder which newsletter they had subscribed to.  With Convertkit, the confirmation email is the download link. It just yields two results from one click (confirmation of subscription and link to downloadable file).

But you can still choose to do a double opt-in by un-checking that small box. Instead of download, you can have click here to confirm.

Whatever you prefer, you can do that with Convertkit.

Why I decided to invest in convert kit vs mailchimp

Triggers

Ever been on a launch email list and kept getting bombarded with launch emails when you’re not interested in the product..but you have no way of unsubscribing from the launch sequence without unsubscribing from the entire list?

With Convertkit, your subscriber has the choice to leave your launch sequence but still stay on your list. When someone clicks the link it unsubscribes them from the course but keeps them on my list. This is how it looks.

Why I decided to invest in convert kit vs mailchimp

You can create custom templates for every launch or promo email that you do. If it no longer serves the customer, they can opt-out but still remain on the list.

Sequence (Auto responders)

So subscribers come in through forms that you create. You can hook these forms up to a sequence. A sequence in a series of drip emails that go out to your subscribers. You can choose the interval and the frequency. Several forms can be linked up to a single sequence.

Why I decided to invest in convert kit vs mailchimp

If you were creating a free email course, you create a new sequence and hook this sequence up to a form.

It’s as simple as that.

You can also craft a series of welcome messages and have it automatically go out to your subscribers, like I’ve done above.

Broadcast emails

If you need to have an email go out to everyone on your list, you can do it with broadcast emails.

Automatic product pitches

You can also tag people who have bought a product. So if they purchased your ebook on gumroad, you can tag them ‘purchased ebook A’. The next time you are sending your promo emails, you can exclude subscribers tagged ‘purchased ebook A’.

You set up a trigger to remove the subscriber from the sequence once they have purchased your product.

The opportunities for targeted marketing are endless in Convertkit and there is no ONE way to do something.

Why I decided to invest in convert kit vs mailchimp

Increase email open rates with resends to unopened emails

You can resend emails to people who did not open your email or missed out on it by tweaking your email subject headline or copy.

Integrations

The most frequent complain I hear is that since Convertkit is new so they don’t have many integrations. I just want to say that the team at Convertkit has been adding several new integrations every month.

They currently have several integrations. Some of the popular ones are with Gumroad, DPD, Sumome, Teachable, Sendowl, Lead pages, ejunkie and many more. They continue to add integrations every single month.

Aesthetics

Landing page

The landing pages at Convertkit are simple. They have 4 templates to choose form. You can change up the colour and text very easily.

Stop guessing.Create the exact lead magnet your audience wants and needs! Don't make the lead magnet mistakes outlined in this post!

If you know CSS, you can customise it even further. The slide-in landing page is the most popular at Convertkit.

But to be fair, lead pages offers far greater choices for landing pages. For me, I did not want to be paying a separate service for landing pages and was happy to have this combined with my email marketing service provider.

Convert kit is continually adding new features and they may add more landing page styles.



Multiple form styles

With a single click you can make your form in-line, modal pop-up, or a slide in form. These features are built right into ConvertKit.

Why I decided to invest in convert kit vs mailchimp

Email templates

Convertkit email templates are basic. The premise behind Convertkit is that simple emails are better for business because they are more personalised, don’t appear commercial and are more likely to get opened by subscribers.

Why I decided to invest in convert kit vs mailchimp

But if you need email templates with lots of graphics for your business then Convertkit is not for you.

This is what Mailchimp does better.

It has a feature filled email designer with several templates to choose from.

Easy integration with WordPress

You just need to download the Convertkit plugin, hook it up with your API key. Then select from a drop down list the forms you would like embedded at the bottom of your post. It’s as simple as that.

Pricing

The fabulous thing about Convertkit is that it gives you access to its full features, triggers, automations, landing pages, forms no matter what pricing tier you are on. There are no limits to anything–forms and landing pages included.

Pricing goes by the number of subscribers you have.

The lowest tier is $29 for 1000 subscribers. 1000 subscribers is one of the first milestones for new bloggers. For 3000 you pay $49 a month.

Why I decided to invest in convert kit vs mailchimp



Service

Their tutorials and blogs have all the answers and you’ll be able to find what you are looking for with a simple search.

They also have detailed explanations for how to integrate services like gum road with convert kit. But if you really do need help, the team is great and any question I have is answered within the day.

If you’re wondering about how to import your list from Mailchimp, you can check out their tutorial here.

Overall

Used to be, only the big bloggers with several thousand subscribers on their list had access to sophisticated email marketing systems.

But Convertkit gives even new bloggers access to a robust email marketing platform that’s easy to use. It lets you give a highly targeted and personalised branding experience for your subscribers and to deliver on your marketing vision.

I don’t think anyone should be limited by the size of your list. And we’re starting to hear more stories of people with lots of success with a tiny list. These are the reasons I was sold on Convertkit. $29 is not a lot but when you’re starting out, it is a sizeable investment to make.

But you’ll be doing your list building the right way. There won’t be any catching up or migrations to make when you’re in the midst of building your business.

If you have any questions on Convertkit, drop me an email. I’ll be happy to answer them. I know that this can be a heavy decision.

If any of the above explanation seem daunting, please don’t be overwhelmed. It really is not. Just like any system, it takes some getting used to but with the step-by-step tutorials and support, you’ll get the hang of it really fast.

If you’re ready to up your email marketing game and check Convertkit out, just click the link below. They offer a 30 day money-back guarantee. Grab an account, pay for the first month, give it a try, and if you’re not completely satisfied you can write in to cancel and get a refund in that first 30 days.

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I WANT TO UP MY EMAIL MARKETING GAME!

What’s stopping you from switching to ConvertKit? Let me know in the comments below.

19 Examples of Blogs That Are Loved by Their Visitors – 2019

If you’re thinking of starting your very own blog, but just don’t have a clue on what to blog about, then fear not!

In this article, I have included a whole load of blog examples from a wide variety of different niches.

Since the beginning of the internet, millions and millions and millions of blogs have been created. Many have died due to lost interest or their owners giving up on the idea, while others have thrived and continue to grow, making money and earning their owners a steady income. It’s a constant evolution of content that keeps people coming back for more, especially if these blogs contact highly resourceful material that people find useful and interesting.

Each example listed in this blog post are all different in some way and all bring something unique to their readers & subscribers. I want to show you what is possible and how you can take inspiration from them and create an awesome blog of your own.

Some of these blogs make over $100k a month, others are just a hobby for their owners, but all have the same purpose at their core… the love of writing and sharing information.

Remember that it doesn’t cost the earth to start your own blog. You can be up and running for as little as $2.95 per month with Bluehost

Bluehost offer web hosting, Free SSL, Email, web builder and a FREE DOMAIN for as little as $2.95 a month.



Examples of Frugal Blogs

Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. Creating a frugal / save money blog can also be a big earner for you, especially if you choose a good angle to take on this niche. The following examples all have really good angles. They target a specific demographic and they create content that they will love, share and take action with. Those actions can make you money through affiliate links, Google Ads and coupons.

Miss Thrifty

One of the more popular frugal blogs in the UK, Miss Thrifty is targeting young mums with her money saving, frugal tips and articles. And rightly so! The market is massive and she’s meeting a need for this type of information. Young mums aren’t exactly rolling in cash. They may have had to give up work and are now relying on just one wage coming in, so the need to be more frugal with everyday living is a must.

The great thing about this blog is the conversational tone and the real person behind the brand. I think it’s inspiring to other mums to see someone like them making such a difference in other people’s lives by creating amazingly useful content that is 100% actionable. Also it may inspire mums to set up their own blog and to write about their experiences as a mother and a wife in the 21st century.

Skint Dad

So when I talk about coming at a niche from a different angle, this example is exactly what I mean. Skint Dad is a site that helps young / new dads save money and be more frugal in their day to day living. There’s also a section on their that shows guys how to make a little more cash on top of their monthly day job wage, which is vital in some cases just to keep your head above water.  A lot of new dads have the added stress of not having their wives’ or girlfriends’ wage coming in each month, due to the temporary career change in being a full time mum of a baby. So having some content around how they can make a few extra “Ps” in their wallet each month, can ease the burden somewhat.

Examples of Entreprenurship Blogs

SolopreneurHour.com

A very well designed and slick blog that’s all about being your own boss and creating your own wealth. It’s a blog with a very active podcast feed. Their podcasts are insanely popular on itunes, and no doubt they make a fair bit of money from selling ad space on those podcasts. Podcasts is something to think about when creating your blog as it could be a great monetization tool.

BreakingintoStartups.com

A very inspiring blog that contains motivational stories about startups and the people who work in them and create them. If you need a pick me up after a bad day at the office or think that you can’t become that person who goes it along and starts up something awesome, then why not have a read. You’ll soon hear about people who literally only had the shirt on their backs and who rose up to be a success in business and in life.



Examples of Tech Blogs

One of my favourite type of Blog is the “tech blog”.  Now this isn’t something new to blog about, as Tech bloggers have been blogging about technology news and gadget reviews in detail online since the beginning of the internet, But because it’s such a vast niche, you could carve out yourself a really good angle within the tech blog sphere. The trick is to have your own take on tech and don’t just follow the trend. One area which hasn’t really been covered specifically is eco tech, so something to think about. Maybe a blog specifically covering tech aimed at becoming more environmentally conscious.

Anyway, here’s a few blogs in the tech niche that I really like and that I feel are doing something different and is thriving when it comes to organic traffic increases and revenue.

Knowtechie.com

I’ve been following this site since it started and has seen its progression from just one guy writing about stuff he loves, to a site that get’s decent traffic and has a team of writers.

Knowtechie is a great example of a site that started out as a hobby but has fast become a business. I like the angle they have as well. “Tech News For The Non Techie”. KnowTechie is a blog for people who love tech, but live outside the bubble. This is so refreshing, because so many tech blogs out there are a bit too technical and full to the brim of jargon. It’s nice to see a tech blog that has lowered the entry level to tech news.

Examples of Making Money Blogs

Like frugal blogs, making money related blogs have become insanely popular since the global economy has declined in recent years. The want for making more money in order to have a “Ok” quality of life, is increasing year on year. Wages are not rising, jobs are becoming less secure and the cost of living is constantly rising. This is why sites like the ones below in this section are becoming more and more popular.

Again, if you come at this niche with a different angle, then potentially you can have a great and successful website on your hands.

SideHustleNation.com

Side Hustle is an online community of entrepreneurs who’s goal is to gain financial freedom through creating businesses that can help them achieve that. There’s a collection of highly actionable blog posts on how to make additional income on top of your day job wage. They make good use of the podcast medium of content marketing by creating various podcasts with experts talking about a whole range of topics around entrepreneurship, making money online and creating wealth.

MyWifeQuitHerJob.com

A great site, which is highly useful and inspirational for people wanting to change their 9 to 5 lives for something that will allow them to live a little and spend more time with the family. The site is really simple, and something you could build yourself on WordPress in a matter of day, but the content is where this site excels. Podcasts, tools, tutorials and blog posts that target a specific niche is where this guy makes his money. His podcasts are really popular and when you have content that gets a lot of ears and eyes to it, then so will the advertising income.

It’s the same with written content. If you have a popular page that get’s tens of thousands of views a month, then potentially you can sell ad space on those pages for hundreds of dollars a month, if not more.

Examples of Mommy Blogs

Mommy blogs are blog that are targeted towards parents, particularly women. Here’s my pick on the best mommy blog examples that I think are worth looking at. They offer information that’s resourceful and that can make parenthood that little bit easier. Most are monetised by sponsored post and display ads.

GiovannaFletcher.com

Giovanna is a writer, blogger, vlogger and mum. Her blog content is mainly about her life as a mother and a wife. She hosts a very popular podcast called Happy Mum, Happy Baby Podcast.

I love the variety of content on her blog. She mixes it up between informative blog posts about family life, what’s going on in her world and tips for mums and a really cool podcasts that cover a variety of subjects to do with parenting and being a mum. The fact that she’s not really hard selling at all is refreshing.



CupOfJo.com

One of the best mommy bloggers around, Joanna has a really simple looking blog, full to the brim of useful stuff for old and new mothers alike. What I love about this site is the simplicity of the theme, the really current design features and the typography. The blog post ideas are really clever as well and sets Jo’s site apart from all the other mommy bloggers.

Bit of Momsense

Another well thought out and well designed mommy blog. This blog is quite varied in its content as its got a little bit of everything. If you love all things parenting, cooking with kids, craft with the children, health, family travel, stories, charity etc. then this site will give you plenty of inspiration on how you could start your own mommy blog.

motherhooddiaries.com

Motherhood Diaries is an online parenting platform where parents and parents-to-be can share their opinions, expertise and solutions on all topics related to pregnancy and parenting. Leyla, who owns and maintains MHD, builds her traffic through targeting specific keywords related to parenting and creating resources around those phrases. She’s also concentrating her efforts on social channels like Pinterest and Facebook to create lucrative audiences via an alternative traffic source to Google.



Examples of Parenting Blogs

We The Parents

WeTheParents.org is one of my favorite parent blogs. Rather than getting Mom’s view or Dad’s opinion, you get both sides of the parenting story. The content is a real mixture, Neve, the Mom tends to write about empowering mom stuff whilst her husband, Keane, seems to be a big kid who spends his time playing with and reviewing kids toys.

The main goal of this blog is to make parents’ lives easier by doing the research for them. It can be a pain trawling through Google and to find the best products, so this mom and dad team get geeky finding out which products are the best for the whole family. (And which gear is just a waste of money!)

The site is beautifully designed and quick to load. It’s a great example of a simple WordPress theme that’s been well customized.

Examples of Adventure Blogs

The Adventure Blog

Examples of Food / Wine Blogs

Pinch Of Yum

My favourite food blog is this one. I think the style, design and tone of voice is just top notch. Lindsay really has blogging down to a fine art, not just with the writing but also in knowing how to make money from blogging. I reckon she has a massive email list which she has built up over the years, that she can use to literally print money with. Targeting her email list with her latest blog posts, affiliate links, deals, offers, coupons will make her plenty of cash each month.

I love her blogger resources page as well. A clever way to inspire other bloggers to take the plunge and use what she uses to create a successful food blog.

Cookie & Kate

A very slick and beautifully designed food blog. Much like Pinch of Yum, Cookie + Kate knows how to create compelling food content that effectively engages with their audience.

iamafoodblog.com

Another food blogger who fully understands the power of quality content and a knowledge of how to monetize a website. Stephanie Le’s food blog is simple in design and in content form. The stuff she posts is 100% actionable. All the recipes can be made from home and she brings the content alive with amazing, high quality food photography. She gives it a personal touch by adding a bit of commentary and background to the photos.

There’s also a really clever monetization method she uses  with this page “What’s in My Kitchen? Utensils Edition.” She can easily add in Amazon affiliate links to earn income from this page, by recommending quality products that she uses on a daily basis.

This is a great example of an outstanding food niche blog. Think about what she’s doing well and take note. Mouth watering photos, clean and simple theme layout, well formatted and styled recipe pages, excellent writing, conversational tone, and relatable back stories to each post.

12×75

12 By 75 is by far one fo my favourite wine blogs. It’s well written and the information you get access to is via one of the most influential wine traders in the business. There’s not many blogs out there that’s written in the same tone as if your good friend was talking to you on a given subject. A fine example of a blog that’s written out of the pure passion for the subject. Check out their homage to Bruno Mars.

Inspired to start your own blog?

Why not head over to my Start A Blog tutorial and get your new blog up and running in just 30 minutes!

You can also get a great Bluehost hosting deal with my promo link. Get hosting + a FREE domain name from Bluehost for just $3 per month by using this link.



Examples of Personal Development Blogs

If you’re looking start a personal development blog that teaches and gives advice to people on how to improve themselves emotionally and spiritually then check out the great examples that I have listed below to show you exactly what can be done if you work hard enough at it.

tinybuddha.com 

Again this is a very simple site in terms of build but has a very good angle. It was set up by Lori Deschene, who is the author of Tiny Buddha’s Guide to Loving Yourself. The site is all about  simple wisdom, inspiration, relationships, and mindfulness, which has gained in popularity over the past 2 years. There are many posts on this site which are based on Buddhism’s teachings, but also contain things about relationships, healthy living and many other mindfulness related content.

I’ve shown you this personal development blog example because of its simplicity. You don’t need to recreate the wheel in order to produce a popular blog within your niche. As long as you target the right niche and cater to that niche with resourceful content, then you’re onto a winner.

Examples of Fitness Blogs

There’s literally thousands of fitness blogs on the Internet in some shape or form. It’s a popular niche and one that can be lucrative if you promote the right product or offer something different to the rest of the fitness blogs out there.

Below, I have added fitness blogs that do what they do incredibly well and examples that you can gain insights and inspiration from.

NiaShanks.com

A very popular fitness blog mainly targeted towards women, where there’s a positive encouragement of women of all shapes and sizes to get fit and start weights and strength training. Nia writes inspirational and empowering blog posts about how women can be fit, healthy and ripped by doing effective bodyweight exercises. She also promotes the mantra that exercise should never be considered punishment for eating.

I love this site because it has a purpose and a clear message, which resonates with her readers. A great tip that you should take a way with you and try and use when starting your own health & fitness blog.



Examples of WordPress Development Blogs

Here’s a few examples of blogs that help people to develop their own blogs in WordPress and that offer advice and tutorials on the development of WordPress websites. These sites tend to monetize their traffic by having Adsense ads on their pages or have signed up to various affiliate programs to push certain products around web development and WordPress theme and services.

SiteBeginner.com

A very clean and simple design with easy to consume information on a whole range of topics around web development on the WordPress.org blogging platform.

Wptavern.com

 

WordPress Tavern is a site that’s very simple in construction and design, yet is extremely popular with the WordPress dev community. It focuses on all things WordPress, from plugins to WordPress tutorials, they cover most things you’ll want to learn about WordPress. What this proves is that your blog doesn’t have to be flashy with bells and whistles attached. A simple theme with resourceful and helpful content is enough for your site to be a huge success.

Examples of Affiliate / Online Marketing Blogs

Gaps.com

This is a new site launched back in Jan 2017 by Glen Allsop.

This site is going to be hugely popular. Not just because it’s Glen, who is an excellent online marketer who created the monster that it ViperChill, but because the content is exceptional and inspiring. The one thing that I have noticed with incredibly popular blogs is the presence of what I call “The I Factor”. It sounds cheesy, but if you can provide people with the inspiration to do something amazing with your content, whether that be to increase their website traffic, make amazing cupcakes, loose 20lbs in weight, save money on your food shop or create an amazingly popular online business, then your blog will continue to grow and grow and become the site you wanted to create in the first place.

Gaps.com is certainly one of those sites that inspire people to create their own profitable blogs & businesses.

11 BEST Keyword Research Tools for Bloggers (Free and Paid) That Will Help You Dominate SEO

Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistently, quality traffic to your site.

We’ve compiled a list of some of the best keyword research tools to help you conquer your content.

The 10 best keyword research tools



1. Ahrefs Keyword Explorer

ahref keyword explorer research tool

Ahrefs is one of the best keyword research tools available for content creators today. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics.

Standout features

  • Accurate keyword difficulty score
  • 1,000+ keyword suggestions
  • Supported in over 171 countries
  • Click metrics for improving CTR
  • Extensive SERP overview

Pricing

Ahrefs has four pricing plans. The rates for freelancers, online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.

They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.


2. Google Keyword Planner

Google keyword planner

Google Keyword Planner is a simple option serving up a few basic features. Despite the lack of functionality, however, it’s one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.

Standout features

  • Locate commercial keywords using “top of page” bid range
  • Accurate search volume directly from Google’s search engine
  • Best choice for business websites

Pricing

Google Keyword Planner is available for free.


3. SEMrush

SEMrush

SEMrush is like the Swiss Army Knife of SEO. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.

Standout features

  • Uncover long-tail keywords and ad group ideas
  • Get yearly keyword trends
  • Worldwide CPC distribution statistics
  • Access to the complete keyword research toolkit
  • Keyword difficulty analysis and organic traffic insights

Pricing

SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.

SEMrush has four different pricing plans. The best offers come with annual billing.

  • Pro – A plan for limited budget sites and freelancers, it starts at $83 per month and gets billed annually.
  • Guru – SEO agencies and small to mid-sized business will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $166 per month.
  • Business – It is ideal for eCommerce stores and agencies, and opens at $333 per month.
  • Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.


4. KWFinder

KWFinder keyword research tool

KWFinder is a tool designed by Mangools – a developer known for delivering the best keyword research tools across categories. You can use their beginner guide to get started.

The KWFinder platform makes it easy to find keywords with low SEO difficulty, along with a whole host of other useful features.

Standout features

  • A unique and easy to navigate user interface
  • Find keywords in any language target, anywhere
  • Choose options from the list of powerful keywords
  • Get precise statistics for keyword competition
  • In-depth SERP overview alongside a list of suggestions
  • Use filters to refine the list of keyword suggestions

Pricing

KWFinder is part of Mangools package that includes 4 other SEO tools. It only allows a handful of free searches. Select an annual plan to save up to 40% on any of their 3 subscriptions.

  • Basic – $30 (freelancers and small businesses)
  • Premium – $40 (new startups and blogs)
  • Agency – $80 (eCommerce stores and heavy sites)

5. Long Tail Pro

Long Tail Pro

It’s no secret that long-tail keywords are the new standard of SEO. Long Tail Pro generates long-tail keywords for niche sites and has even found a cult following with content producers for micro-niche sites.

Standout features

  • Powerful, detailed keyword metrics
  • Easily find long-tail keywords
  • Provides recommendations for attracting highly convertible organic traffic
  • 2,500+ SERP lookups every 24 hours

Pricing

Long Tail Pro is a premium tool and does not currently offer a free trial. Subscriptions start as low as $25 per month (when billed annually). Long Tail Pro currently offers three plans to users.

  • Starter – $25/month
  • Pro – $45/month
  • Agency – $98/ month


6. Majestic

Majestic tool for keyword research

Majestic is an all-in-one SEO tool to keep a track of your site’s health. It’s an ideal tool for new blogs and small businesses that don’t have the resources to invest a lot of complicated support for search engine optimization.

Standout features

  • All SEO features are available in a single toolkit
  • Find easy-to-target phrases
  • Research competition on each keyword
  • Trustworthiness vs. authority graph for website analysis

Pricing

Majestic allows you to sign up and run 3 free searches to help you get a feel for the service. The keyword checker, however, is only available in PRO and API plans. You can grab the SEO toolkit for $83/month when you select the annual billing option.


7. Keyword Tool

Keyword Tool for research

If you’re obsessed with keyword data mining, try Keyword Tool. The platform is regarded as one of the top keyword research tools on the market and offers analysis for multiple search engines including Google, YouTube, Bing, Amazon, and the App Store.

Standout features

  • Find great keywords using Google Autocomplete
  • Supplement your social media marketing with Instagram and Twitter keyword analysis
  • Export results to CSV
  • Simple UX for beginners

Pricing

Keyword Tool is very similar to Google Keyword Planner. It’s free for first 750+ keywords and extremely easy to get started with. The Keyword Tool “Basic” plan starts at $69 per month and is billed annually.


8. Serpstat

SERPstat

If you’re searching for a full SEO suite, Serpstat is an excellent option which combines website analytics, keyword research, SERP analysis, backlink analysis, a rank tracker, and website audit features. It’s an all-in-one solution meant to streamline the entire category of SEO.

Standout features

  • Know your competition using the competitor graph feature
  • Find keyword difficulty and keyword trends
  • The most budget-friendly option on our list

Pricing

Similar to a couple of the other options we’ve listed here, Serpstat can be used a few times for free by signing up for their trial membership. To use the service regularly though, you need to get yourself set up with one of their subscriptions. A personal plan goes for as low as $19 per month.



9. Moz Keyword Explorer

Keyword Explorer

The Moz Keyword Explorer serves up easy to use, out-of-the-box keyword recommendations. Moz’s SEO tool boasts all the features you’d expect from the very best keyword research tools, plus two very unique data points.

Organic CTR score – This click-through rate demonstrates the number of clicks you’re expected to attract on page 1 of Google.

Priority score – The priority score is a mixture of all the individual factors a typical tool uses to suggest keyword options. It combines data on CTR, search volume, and keyword difficulty to help you select the best terms for your project.

Standout features

  • Get related keyword suggestions
  • Organic CTR and Priority score for smart targeting
  • Moz offers a one month trial period

Pricing

Sign up for a free Moz account and get 10 free queries per month. The Keyword Explorer is not a standalone researching tool, to get full access to this useful little asset you will need to pay for the entire SEO suite. You can get the Moz keyword research features in the platform’s “Medium” plan, which starts at $179 a month with the option for a free 30-day trial.


10. SpyFu

SpyFU

SpyFu is the #1 choice for analyzing your competitors’ SEO strategies. This tool uncovers valuable, virtually untapped keywords and makes a huge difference if you’re working in a highly saturated niche.

Standout features

  • Compare different websites competing for a single search term
  • Discover ranking difficulty and historical rank changes
  • Additional modules for in-depth domain analysis

Pricing

SpyFu is a little different from the other tools we’ve listed here as they offer monthly results, not real-time feedback. You can subscribe to SpyFu for $33 per month if you choose the annual billing option.

Which is the best keyword research tool for you?

These are some of the best keyword research tools you can currently find in the SEO marketplace.

To find the one that works for your business, start by analyzing your budget and then consider the primary focus of your brand’s SEO strategy.

If budget is your chief concern, narrow your search to Google Keyword Planner or Serpstat. If you need a more robust set of tools, you’re going to be looking at KWFinder, SEMrush, or Moz Keyword Explorer.

Do you have any questions about choosing between these tools? Ask away in the comments!

How to Get More Followers on Pinterest

So you want to gain traction on Pinterest and increase your followers.

Don’t we all?

Pinterest is a game-changer for entrepreneurs, bloggers, and even large corporations. It’s mind-blowing how many businesses and bloggers are having massive success with this marketing gold-mine.



It’s no wonder when 70% of all pins saved on Pinterest come from businesses.

If you’re not leveraging Pinterest to grow your business – you’re missing out, big-time.

A whopping 200 million people are now on Pinterest, as of September 2017. That’s a 40% increase from the previous year.

Like other platforms, more followers equals more credibility and authority in your niche. But in the case of Pinterest, a visual search engine – it means a whole lot more.

Why should you build a following on Pinterest?

Thanks to the huge Pinterest user base, there are plenty of reasons to focus on this social media platform:

  • Build credibility and authority in your niche
  • Rapid growth in website traffic
  • An increase in email subscribers
  • Free marketing for your business
  • An increased income and bottom line for your business

Do you want to increase your Pinterest followers, and reap all the benefits that come with it?

Well of course you do! So let’s dive into 17 proven strategies to gain more Pinterest followers.

How to get more Pinterest followers

1. Be active and engage on Pinterest

Pinterest is one smart cookie. It comes down to making friends with the Smart Feed. Outsmart the smart feed, and you’ll have followers flocking to you.

Using a pin scheduler like Tailwind is crucial to gaining followers and skyrocketing your blog traffic with Pinterest.

But the winning combination involves being present and engaging physically on Pinterest, too. This can solidify your Pinterest ranking.

How can you be active and engage on Pinterest?

  • Manually pinning on a regular basis
  • Go to the ‘’Explore’’ and ‘’Trending’’ pages and re-pin from there
  • Pin other people’s pins manually
  • When you see a ‘’Board to Follow’’ in your feed, follow them if they’re relevant.

Below is how the “Boards to Follow” will look inside your feed:

Boards To Follow

Another effective tactic to engage with Pinterest is checking out your Pin Activity and re-pinning what others have pinned of yours.

Click on the red notification button:

Red Notification Button

Find where it shows “X of your pins were saved”. Click on those.

X Pins Were Saved

When you click on one of those, it’ll take you to your Pin Activity:

Pin Activity

Scroll through your Pin Activity, and look in each board for your pins. Re-pin your pins to your own boards, or group boards you’re a member of (providing the pins are relevant).

Note: Not a member of any group boards yet? You can find plenty to join by using PinGroupie. You can also start your own group boards, we’ll explain how later in this post.

These strategies will show Pinterest you’re physically on their platform. And they’ll reward you by showing your pins more often.

That’s when the magic happens, and the followers begin to accumulate.

2. Follow your competitor’s followers

If you’re sitting around waiting for followers to flock to you, you’ll be waiting a long time.

A powerful tactic to generate followers is strategically following your competitor’s followers.

Since you both have the same target audiences, chances are, if they followed your competitor – they’ll follow you, too.



A quick way to find competitors:

  1. Search for terms that may be on your competitors profiles in the search bar. For example, if your content is about blogging, you might search for ‘’blogging tips’’.
  2. You’ll see four different options – click on ‘’People’’.

Anyone who has ‘’blog’’, ‘’blogging’’, or a related term in their profile will show up under ‘’People’’:

Search Terms People Tab

Begin looking through your competitor’s profiles, one by one. From there you can start following their followers, and you’ll begin to see many of them will happily follow you back. Easy-peasy!

3. Utilize the search bar

It’s no secret that keywords are invaluable on Pinterest. Keywords help searchers find what they’re looking for.

But most importantly: they make it easier for followers to find you. Never underestimate the power of Pinterest SEO.

2 billion searches are made every month on Pinterest. And 87% of pinners bought something because of Pinterest.

Now, don’t you want a piece of that pie?

The best way to find relevant keywords that you’ll use in your board titles, board descriptions, pin descriptions, and on your profile –  is to use the search bar.

Let’s say your blog is about making money at home. To find relevant keywords you could type ‘’make money’’ into the search bar to start:

Utilize The Search Bar

You’ll be given loads of suggestions. I suggest getting as specific as possible – by taking a general keyword and turning it into a long-tail keyword.

For example, the general keyword you began with: make money.

See the suggestions below? You can create excellent long-tail keywords, such as ‘’make money at home’’, or “make money blogging”.

Search Suggestions

4. Start using Pinterest sections

Pinterest introduced a new feature called ‘sections’’, which is basically categorized boards within a board.

Sections allow you to organize your pins in a way that appeals to your target audience.

It’ll ensure your audience finds exactly what they’re looking for, without having to rummage through hundreds of pins.

Just go to the board you want to arrange into sections, and click ‘’Add Sections’’:

Add Sections

Create as many sections as you want. Put the most relevant categories for your target audience at the top.

5. Take advantage of promoted pins

If you’re already using Pinterest for marketing purposes, you probably already have a business account. It’s the first piece of advice Pinterest pros give, for good reason.

One of the perks of having a business account is being able to promote your pins.

Promoting pins is when you pay to run ads on Pinterest, to get greater exposure and visibility on your pins. Similar to running Facebook Ads.

Ready to start spreading your content far and wide?

Go to your Pinterest feed and click on the button that says Ads:

Ads Button

From there, you can create your first promoted pin, and watch your number of followers start to accelerate.

6. Jump on the hashtag bandwagon

Pinterest recently changed its tune on hashtags, and hashtags are now popping up on feeds everywhere. They’re a way to see what pins are the newest and most relevant – now that we can’t see re-pin counts.

If you want to be found by followers who fall into your target audience, now’s the time to dive onto the hashtag bandwagon.

You can use relevant hashtags in your pin descriptions like these pinners have:

Relevant Hashtags

To use hashtags type ‘#’ and then the keyword you want to use. You’ll notice it’ll provide popular suggestions. Those will be the types of hashtags people will be plugging into the search bar – so select them strategically.

Want to learn more? Check out our guide to Pinterest hashtags.

7. Use an older account

Pinterest’s Smart Feed looks at a whole slew of components to determine if a user is a “worthy pinner.”

In the eyes of Pinterest, the longer you’ve had your account – the more trustworthy you are. If you’re considered an established pinner, your pins will appear in the feeds more.

What can you do if you don’t have a business account?

  • Use any old Pinterest account you have and convert it into a business account. This’ll show Pinterest you’re an authoritative pinner right off the bat.
  • Create a new business account. If you don’t have an aged account, you’ll just have to work exceedingly hard to build your followers. Using the strategies you’re learning today. Make no mistake – it’s no easy feat, but it’s entirely possible!


8. Start your own group board

Group boards are all the rage and can be marketing power-houses – if used correctly. And they’re known for increasing website traffic like nobody’s business.

But are you aware of their potential to amplify your followers?

To start a group board, you can do it one of two ways:

  • Start a new board
  • Use a board you already own

Once you have a board created, click on the plus sign to start adding contributors:

Start Your Own Group Board

The key to using your group board to gaining new followers?

State clearly in your board guidelines (in the description) that to join they must follow the board and you. This is standard among group board creators, and it’s one of the quickest ways to accumulate followers quickly.

9. Craft compelling infographics

There’s good reason for the infographic craze in content marketing. They’re captivating and we as humans are drawn to them.

Why infographics are effective:

  • Infographics are 30X more likely to be read than text blog posts
  • They convey data in a visually-appealing way
  • Infographics stand out in Pinterest feeds
  • 40% of people react better to visual information than plain old words

Here are two outstanding examples of infographics that would stand out and draw people in:

Craft Compelling Infographics

Incorporate viral infographics into your Pinterest strategy and you’ll notice the amount of followers you have begins to maximize –  along with your click-through rate to your website.

10. Give Pinterest a nudge

We’ve established Pinterest is intelligent – but when it comes to identifying and categorizing your pins, it can use a tad of help.

It can recognize some features of your pins –  like colors and size. But it needs assistance when it comes to categorizing them.

The solution?

When you pin your new blog posts onto Pinterest, pin it to a relevant board first.

Let’s say your pin’s about influencer marketing. Post it onto a board of yours that’s clearly related to influencer marketing. Of course, ensure it’s optimized with keywords in the pin description – to further help Pinterest identify your pin and what its context is.

This will help to categorize your pins so that when people use the search bar, you’re more likely to come up. Resulting in more followers.

11. Optimize your profile name

If you’re not utilizing the space in your profile name by optimizing it with keywords – you’re missing out on a massive opportunity to grow your Pinterest followers.

This pinner has several quality keywords in their profile name:

Optimize Your Profile Name

With an optimized profile name, like the pinner above, followers can easily find you through the search bar.

Do some research and decide on 1-3 quality keywords that you can incorporate into your profile name.

12.  Use the right tools to attract Pinterest followers

When tools for Pinterest are mentioned, your mind probably immediately goes to pin scheduling tools – like TailWind. But, there’s actually more tools you should be aware of for your Pinterest strategy.

Think of it like building a house. The materials, people, and plans are all essential – but without the tools, you wouldn’t have a hope of completing the project. The same goes for your Pinterest strategy.

In order to gain Pinterest followers, there’s a variety of tools that’ll help build the foundation:

  • TailWind to schedule your pins and save you major time. While manually pinning is critical – it’s equally as vital to pin at various times during the day to group boards and to your own boards. That’s where a pin scheduler comes in.
  • Designing software like CanvaVenngage, or Photoshop to create stunning pin graphics.
  • Social sharing plugins to make it simple for your audience to share your posts on Pinterest. The social sharing plugin Social Snap is especially perfect for Pinterest users. It allows you to upload Pinterest-specific images and even descriptions (among other features).

In order to be successful on Pinterest, and in your business in general – investing is a non-negotiable.

If you’re not going to invest in yourself and your business, why should anyone else?

13. Delete poor-performing pins

Isn’t the point to get as many eyes on your pins as possible on Pinterest?

Typically, yes, it is. But if the pins aren’t performing well, or what you’re posting isn’t quality content – it’s not doing you any favors. In fact, you may be penalized by Pinterest.

Why would you delete pins?

  • If you have duplicates of the same pin, but some have extremely low re-pins
  • You have pins from years ago that aren’t cohesive with your brand
  • They’re not performing well

So how do you find out what pins need to be chucked?

  1. Go deep into your Pinterest analytics
  2. Use TailWind’s Pin Inspector feature to see which pins are performing well and which ones need to be deleted
  3. Are you a BoardBooster user? You can give the Pin Doctor feature a go. It’ll tell you exactly what pins need to go, too

Be ruthless when deleting your pins. They have the ability to skyrocket your followers, website traffic, and income.

But they also have the ability to make or break your Pinterest strategy. Poor-performing pins can bring down your Pinterest ranking significantly.

And if you’re not ranking well on Pinterest, targeted followers aren’t going to find you.

16. Pin only for your target audience

I think it goes without saying that honing in on a specific target audience is essential on your blog, right?

Well, the same goes for Pinterest.

Something that’s easily forgotten is your Pinterest profile needs to be relevant, helpful, and 100% for your audience.

You wouldn’t be human if you didn’t find other content on Pinterest appealing and want to pin it, though.

And you can – on secret boards. Secret boards work the same as regular boards. The only difference is you’ll be the only one to see them.

We go to search engines for a reason, right?

So give your audience what they want. Create outstanding content that directly resolves their pain points or offers valuable information. Then carry that over to Pinterest with your profile, boards, and especially your pins.



15. Conquer awe-inspiring branding

Devoting the time for eye-catching branding is essential on Pinterest. It is a visual search engine, after all. Not to be clumped together with social media platforms.

What should you focus on?

  • A professional profile photo
  • Captivating Pinterest graphics
  • Cohesive board covers

When selecting a profile picture, choose something professional that lets your personality shine through, and conveys your brand well.

It’ll take time to find your feet when creating the perfect pin.

But there are ways to make your pins stand out from day one:

  1. Use tall images. Using Canva or PicMonkey you’ll have access to Pinterest templates
  2. Create multiple pins for each blog post for maximum exposure
  3. Use more white space in your images
  4. Stick to 1-3 fonts that mesh well together
  5. Don’t use human faces. This study says pins without faces receive 23% more repins
  6. Call to Action (if you have a freebie for that post)
  7. Always brand it with your logo or website URL

16. Revive older pins

Sometimes we get carried away creating new content, that we forget about our older content. Even if it’s evergreen content that’s brought us many social shares, blog traffic, and even income.

It’s vital to keep your most popular content alive on Pinterest.

The lifespan of pins is more than a week – which makes Facebook pale in comparison, which has a lifespan of only 80 minutes.

This is why sometimes you’ll see a pin only start to gain traction on Pinterest months or even a year later.

  • Re-pin those pins constantly to group boards and your own boards
  • Create multiple pins for those popular posts

You never know when a pin will go viral – that’s the beauty of Pinterest. So keep putting your best content in front of their eyes, as often as possible.

17. A/B test your pins

Similar to crafting multiple pins for your posts – A/B testing is a surefire way to see what resonates most with your audience.

And you won’t get your pins in front of loads of eyes if your followers aren’t re-pinning them. Testing your pins out is a great strategy so you can find what works best for your audience.

How to A/B test your pins:

  1. Create 2-4 different pins for a post
  2. Use different variations of headlines in each pin – try utilizing various power words
  3. Get creative! Try out different colors, fonts, and images.
  4. Give them at least a week to see how they perform
  5. Use Pinterest analytics to see how they’re performing

Wrapping it up

Growing your Pinterest following may seem like a daunting task to grasp in the beginning. But like anything – it gets much easier with time.

Recently there have been loads of changes happening around Pinterest. Which makes it crucial to keep up with the latest strategies.

Once you implement some, or all, of these tips – you’ll be swimming in followers.

And as we’ve established, growing your Pinterest following will open many doors. You’ll develop massive credibility and authority in your niche, a surge of blog traffic, more email subscribers, and your business will turn into a money-making machine.

In this free email course, I will show you how to create a blog easily.
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