12 Blog Post Ideas For Beginners To Get Traffic

My friend, if you’re new to blogging and don’t know how to write your first blog post you’re actually scared – you’re not alone. We’ve all been there.

You feel vulnerable and you don’t really know what you’re supposed to ACTUALLY say as a brand new blogger.

I’ve got to be honest with you.

No matter who you are and how cool you are in real life, there’s a very big chance for your very first blog post to just SUCK. Even if you feel you have the best blog post idea right now and made everything up in your mind already. For 2 reasons:

1st of all: It’s yours, so it’s never going to be good enough

2nd: You’re just starting out and nobody’s good when they’re beginners

It takes time & practice and there’s no shame in that. We all start somewhere.

To give you an example of a first blog post that sucks, let’s look at this one.

Don’t worry, I’m not a jerk making fun of others here. This one’s mine.

Immature, makes no sense whatsoever. And for some reason Google still finds it, even though I’ve never updated it.

I mean what do you write when you start a blog, anyway? Do you introduce yourself and make some awkward mildly funny jokes? Do you tell everyone about your day? Or how you thought your high school boyfriend cheated on you?

I didn’t know.

A while back I thought to delete that stupid blog post. But I didn’t. I actually came to love it over time. You know why?

Because it was the one that got me started.

I could’ve tried to create the perfect blog post back then, but sometimes you have to write and say: It’s enough. It’s good enough.

If it wasn’t for this terrible piece of content, I wouldn’t have started my blog and be where I am right now. I would be stuck at some desk or laboratory job that makes me miserable and be hating everybody and everything in my life. Yay, positivity.

That being said, if you want to create content, so you can actually attract an audience, grow your traffic & make money blogging – use the following blog post ideas and tips.

Even if you’re not the best blogger yet, when you choose the right topics and at least kinda follow the tips below – you’ll get good traffic & sooner than later make money with your new blog.

For the ones who’ve been thinking about starting a blog, but been putting off for a while, because you never feel ready…Stop making that excuse and go read this step by step guide. You’ll find everything you need to know to launch and make your blog grow very fast in the first few months. You’ll figure out the rest as you go.


These are general blogging tips, but don’t skip them! They’ll help you generate great new blog post ideas consistently in the future as well. Here we go.


So boring, right? But it’s true.

Share your own opinion and experience all you want, but remember that this blog is not just for you. It’s for your readers as well. Always create from a perspective of being helpful and making it easier for your audience to take action.

“What will the reader do after she reads this blog post?”

And don’t think about them clicking on an affiliate link or buying your course. Think about how you’d benefit the reader with this content.

For example with this post, I want to inspire you to actually write your first blog post and not only put it off and overthink it. On top I want you to actually write a blog post that drives traffic to your brand new blog and gets shared.


Again, keep in mind: your blog post should help the reader. However, if you were to read this post a year ago, being in the position of your reader:

What do you know now that you would’ve loved to have known back then?

Tell them. When people know you’ve been through something similar, it’s easier to connect with them than if you’re just preaching about something someone else has been through.

For example – I can sing a song about procrastinating with creating content, overthinking and writing the wrong kind of content. The one that’s good, but doesn’t get traffic.


It’s hard to explain what a good headline is.

To me, I always go with what people really want and ask myself, “Would I click on this?”

Usually, you’ve got better chances if the title of the blog post has a number in it and a power word. If you don’t know what a power word is, check out this list.

To me, I also like headlines that are very specific & practical like:

How To {do something} in {certain amount of time} or how to {do something} today / this week.


Use simple words that people understand, that you understand.

Most of us don’t read blogs to overcomplicate our lives, but to find solutions to our problems/ to find inspiration & motivation / to feel connected and know that someone else is going through the same thing.

Speak the language of your reader.


When it seems like you can’t squeeze even one decent word out of your brain – just start writing ANYTHING and keep going for 5 minutes. You’re more likely to keep going this way. Finish and then take a break. Come back to that post and edit.

The great thing about writing blogs: you can always delete the horrible parts after you wrote them – it’s not a typewriter.


For people to find you as a new blogger, they need to already be looking for content like yours. Create your version of it and let go. Otherwise you’ll start overthinking and overcomplicating. Everything you create, as long as you create it – is original. The thing that really helps me here, is realizing that I’m nothing special AND that I don’t need to be. I’m a part of this world, of this community and I’m doing my part. Hippie, right?


What really helps me come up with ideas is going out for a walk, taking a shower or even a bus ride. What a combination…

I’m telling you – I wish I could write while I’m doing those things.


Well, things just flow, I think clear.

Then I sit down at my desk and BOOM. Nada. Only some mediocre ideas that a 3-year old could come up with. Okay, that’s not a good example, 3-year olds are super creative. So know when to take a break and find out what inspires you.



Okay, now we’re getting to the blog post ideas that will drive blog traffic & some examples you can use for your first blog post.


These types of posts are easy (well, easier) to write.

You basically teach people how to do something they actually want.

People always need new ideas on how to improve their lives. And when you help them take action on what they want to do – they’ll come to your site.

You can never go wrong with sharing a delicious healthy recipe, tips to put together a nice and affordable outfit, a quick workout, a fun DIY project or a round up of these.


  • The only paleo brownie recipe you’ll ever need
  • How to make sushi: Step by Step
  • How to create a logo for your online business for free
  • DIY: How to make your own candles from scratch
  • How to look good: 16 ways to be more stylish this winter


Have you ever done something people didn’t believe is possible/ or in a way that people didn’t believe is possible?

Prove common beliefs wrong!

There are so many beliefs that have been planted in our minds that are hard to let go of. I think many of them are also what is stopping many people from taking action and, really, taking part in life.

One example from my blogging journey was that I believed it takes a long time to make money blogging. This belief made me put off monetizing my blog for over a year after I was getting traffic.

Then I read more and more blog posts from other bloggers about how they’re making money blogging, just months after they started. So, slowly, I decided it was time for me too. And I did it.

These blog posts totally helped me start making money. If it wasn’t for them, I would’ve probably waited another year and would not make any income from my blog.

The same goes for myths like losing weight, parenting, relationships, marriage…pretty much anything. Keep in mind, it should always address something people want.


  • How I lost # pounds even though I ate pizza every day (the common belief – you can’t lose weight when you eat pizza, you have to be on a strict diet)
  • How I grew my cleaning business with no money or education in 2 years (The common belief: You can’t start a successful business without money or education)
  • The one thing that helped me graduate from Harvard as a single mom (the common belief – single moms don’t have time/money/support to graduate from Harvard).

So write that blog post! You might help someone overcome their limiting beliefs and transform their lives.


How did you get where you are right now? What were your struggles? How did you overcome them? Where did that journey take you?


  • 5 tips for beginner photographers
  • I quit smoking 5 years ago and never looked back
  • How I started running at 40 and it changed my entire life


People love seeing how other people handle the things they also struggle with. It gives them new ideas.


  • Weekly cleaning routine to keep your home organized with toddlers
  • Make up routine to look good every day
  • Day in the life with a 6-month old
  • What I eat in a day to lose weight
  • Morning routine to reduce stress

Make sure to always share the struggles you face along with your successes. This makes you way more relatable and real.


You can include clothes, make up, tools, tips, songs, quotes, workouts, recipes, books, movies. Possibilities are endless.

But, again: make sure to make this favorites list about your reader.

So if it’s 10 of your favorite personal development books, turn it into: 10 Personal Development Books That Will Change Your Life.

And then write in the post what you loved about this book and how it changed/inspired you.

Also, these types of posts are great to make money with affiliate marketing. You need to join affiliate programs before that and link to related products.

  • 5 healthy recipes you need to try this week
  • The best 5 educational toys for your 6-month old (this could be affiliate post)
  • 10 things you have to do if you visit Sicily (could include affiliate link to AirBnB)


Have you lost a bunch of weight?

Did you organize a very messy closet/ desk?

Did your skin improve?

Or did you find a way to grow your business after it was going nowhere for years?

Show the before and after. Use pictures, graphs, screenshots.

Everyone loves these stories – stories about transformations. Stories that change lives and inspire others to do something too.

If you’re doing this for clients – you could include their stories / case studies in there as well.


Most of us who try anything fail a bunch of times before we succeed. We also go through hard times that nobody warns us about.

Share your failures and what you learned from them! I have this kind of post right here.


  • 10 things nobody tells you about breastfeeding
  • 10 things I wish I knew when I started learning Spanish


Are you trying out a new popular product? Do a review.

How do you use it? Is it easy for a beginner? What do you like about it? What do you dislike about it? What can be improved?

Before buying something, we like to know whether it would be a good fit. And consumers trust other consumers more than the brand.

This is another type of post that is great to monetize through affiliate marketing.


Do you use any products/ services that you love? How?

Show your readers how you do it and how this product helps you solve a problem you struggle with.

Another type of post that is good for making money through affiliate marketing.


Give your readers a sneak peak into your plans. Share your goals for the week, month or year and then update your audience on your progress. Somehow this is super motivating and it gives you new ideas about your own life, things you can also do and be excited about. And you feel more connected to that person.


  • Goals for the week
  • Meal Plan for the week
  • Workout Plan for the week
  • Grocery list
  • Checklist


Is there anything you’d like to improve in your life? A habit you want to change?

Make a challenge about it and keep your readers posted.


  • 16-Day Vegan Challenge;
  • 7-Day No TV Challenge;
  • 30-Day No Make Up Challenge (this one’s scary, I know!)


What kind of mistakes do you see people making in your niche as beginners? Or maybe you made them when you were starting out? How did you fix them?


  • 4 most common skin care mistakes and how to fix them
  • Avoid these 3 common mistakes when writing a resume
  • Don’t make these 10 biggest wedding planning mistakes

…and that my friend, is it. I have no more right now.


There are absolutely no rules on how to write your very first blog post. No guidelines on what a blog post should or shouldn’t be. It’s like telling a writer what story to tell, or a singer what song to sing. So, here’s how to write your first blog post: You just start.

You start with a blank page. With nothing and then you turn that nothing into something. It will be hard and you’ll want to quit multiple times, but when you’re done you’ll feel super accomplished. You’ve actually done something.

The thing is, your first blog post will never be perfect, even if you think about it and edit it every second of the day. You just have to let go. Publish it. Move on. Let it suck. You’ll write a better one next time. And then the next time.

What I can tell you for sure is: The only way to get better and more confident at something is to actually do it. And do it repeatedly.

Just make sure to stay true to yourself and to your values when writing that content. These blog post examples are just that – examples. They’re not rules.

Should You Start A Blog In 2019?


You may be wondering whether right now is a good time to start a blog.

And while I would like to tell you absolutely – I obviously love to blog and have helped thousands of bloggers get started and make improvements.

If I’m being honest, the answer is actually “probably.”

Related: 7 Blog Niches That Have Six-Figure Income Potential

You should probably start a blog in 2019.

Probably – not because of blogging itself, but more about what’s best for you.

Despite claims that no one wants to read long-form content, or that all content will be delivered via video, the fact is, Blogging is still an extremely viable and effective medium for creating content and building an online business.

Yes, you actually can make money – real money – by blogging.

Whether you will drive traffic and make money from a blog depends on a number of factors unique to you.

  • What do you want to blog about?
  • Who is your target audience?
  • What are the money-making opportunities for you?
  • What is your competition like?

You can follow my guide on “How To Start A Blog” to get help with the technical aspects like setting up hosting or WordPress, but that already assumes you’ve made the decision to go forward.

What if you’re still wondering? What if you aren’t sure whether your idea for a blog is really filled with as much potential as you dream it is?

Wouldn’t it be nice if you had a checklist or worksheet to help you figure out if your blog plan has merit?

For that matter, do you need an actual plan? (Hint: if you want to make money, that means your blog is a business, so yes, you need a business plan.)

Everyone needs a blogging plan!

So to me, the question of ’should you start a blog in 2019’ is answered by taking a close look at your idea for a blog and doing some homework. You need to take the time to research your idea and verify that it has potential, both from an interest and a revenue perspective.

Every day people are starting new blogs, new podcasts, new YouTube channels. Some of them find success, yet many fail.


What’s the difference between the creators who succeed and the ones who give up after trying for a while?

I don’t think it’s persistence, though that certainly helps. Any business based around the creation of content is going to take a little time to get going.

I don’t think it’s platform, despite what the Wix or Squarespace commercials may claim. Studies have shown that it makes no difference from an SEO perspective or performance analysis what platform you use (as long as it’s not some free platform you have little control over).

I definitely don’t think it’s luck – bloggers can make their own luck!

There are definitely exceptions and circumstances, but the majority of bloggers who fail lacked one crucial element: A Plan.

Not just a business plan, though that’s important, but a Blogging Plan. A plan where they’ve thought through all of the important aspects for starting a blog:

  • Niche Research
  • Audience Research
  • Monetization Opportunities
  • Legal Structure & Requirements

In short, they’ve verified their idea and created a plan for success.

And I’m going to help you do that too.

I have created a $10,000 Blogging Blueprint (10k Blueprint) that you can download, print out, and complete. It walks you through the rough steps you need to take to make $10,000 a month blogging in the next 90 days.



From thinking through your Why to making sure you have all the necessary registrations and licenses in place, this planner is your first step to starting a successful blog.

The $10,000 Blogging Blueprint includes everything from setting up your site up to getting your first customer.

  1. Shaping Your Mindset to make $10,000 in the next 90 days blogging
  2. Why you must Choose the Passive Income Model
  3. List Building and Email Marketing
  4. The Math For $10,000 Per Month
  5. Developing your List Building Plan
  6. Creating the Right Image
  7. Setting Up Your Sales Funnel
  8. Your Traffic Plan
  9. Promoting Offers to your List
  10. Leveraging Your List


With the 10k blueprint…:

  • You will understand that there are great opportunities to make money online if you use the right methods.
  • You will understand that you need to be prepared to invest your time, your effort and some money to make this work.
  • You are going to find that all you have to do is follow the instructions.
  • You will understand that you can change your life for the better starting right now.

Here’s A Sneak Peek Of What’s Inside Of

10K Blueprint Training Guide…

Sounds Great, So




How To Make Money Blogging: The Ultimate Guide

Today you’re going to learn how to make money blogging so that you can finally start earning a monthly income from your blog.

There are two ways to make money blogging.

They include:

  1. Selling your own stuff
  2. Selling or promoting someone’s product or service and getting paid for it.

In this post, you will learn exactly how to make money with a blog, whether you’re a beginner or more advanced.

You will also get a list of websites that you can sign up for in order to start making money on your blog.

  1. A blog that’s set up properly. Read how to start a blog in less than 30 minutes here.

  2. Content that brings visitors to your blog.

  3. Relationships with other bloggers.

  4. A strong platform

  5. Lucrative income streams

Things To Keep In Mind When You’re Thinking About How To Actually Start Making Money From Blogging

1. Contrary to popular belief, bloggers do not earn money from content. The content on your blog only facilitates traffic, which in turn may convert to clicks, sales or sign ups. It is from those clicks, sales or sign-ups that the money really comes from.

2. There are many income streams that you can take advantage of as a blogger.  If you want to make money on a blog you will need to have multiple streams of income since the income from some can cease completely over time, while others will grow exponentially over months and even years.

3. You will need to build trust with your visitors, and this will happen by providing valuable information to them AT ALL TIMES. This doesn’t mean that you can’t monetize your blog from the beginning. In fact, I recommend that you start to monetize as early as possible if one of your goals is to make money on your blog. Earning your first $1.00 from your blog may just be the thing to keep you motivated and consistent with blogging.

Ensure You Monetize Organically

4. Make sure you’re monetizing your blog organically.  This means that you should sell/sponsor products that have some sort of relation to your website content or niche. For instance, if your blog is about health and fitness, try to find affiliate programs that are related to health and fitness or create your own products (e-books for instance) that relate to health and fitness. This is the type of information that your visitors are expecting and are interested in.

5. Blogging is not a get rich quick scheme. Don’t get me wrong, you can become rich off a blog, but it won’t happen overnight.

6. Although the concept of blogging is quite simple, less than 25% of bloggers earn a consistent income from their blogs. Why? Because the other 75% become inconsistent, and they don’t dedicate time to learning the techniques of successful bloggers.


The most successful bloggers are people just like you and me, who dedicate time to learning how to make money from their blogs and most importantly, they implement the strategies used by other successful bloggers on their own blogs.

Don’t be phased! You can become part of the 25% of successful bloggers if you’re committed, consistent and if you’re constantly learning how to improve your blog.

And the good news is you’re already a step ahead of most people who start blogging.

How come, you’re asking?

Well, most people who start off blogging do it as a hobby, they don’t explore the idea of using their blog as a source of income until a few months or even years of blogging.

You are here now, and you’re already learning about how to make money on a blog. Therefore, you have a great head start. You’re already doing that thing I hinted at! You’re  learning!! And if you keep it up and implement the good strategies that you learn, I have no doubt that you will succeed as a blogger.

You’re here to learn so without further ado, these are methods on how to make money on a blog.


This is the process of allowing ads on your blog.

Types Of Blog Advertising Options

Ad Networks

An ad network is a company that connects advertisers to bloggers and other website owners who want to host advertisements in order to earn cash.

How To Make Money Blogging With Popular Ad Networks.

When you join an ad network Such as Google AdSense, you as a blogger or website owner will be provided with a code by the ad network.

You will then use this code to place an ad space on your blog which is then filled with advertisements purchased by advertisers who use Google for their advertising.

Many ads are determined by the keywords you use on your blog, so they are likely to be niche related. You get paid a commission based on the number of people who see, click, purchase, sign up for or otherwise act on an advertisement.

When starting out as a new blogger with little to no traffic you will find that many ad networks simply won’t accept your website. Don’t worry, there are some networks that would love to display their ads on your blog. Here is a list of ad networks that work with new or smaller bloggers to help them earn through advertising.

Google AdSense

  • Revenue share: 68% for display ads and 51% for search ads

  • Payment method: Check, bank transfer, EFT, Rapida, Western Union, once you earn $100 or more.

  • What they pay you for: CPC and CPM

  • Traffic minimum: None

  • Payment terms: NET 30

You can read more about using Google Adsense on your blog here.


  • Revenue Share: 70%

  • Payment method: PayPal or wire transfer.

  • What they pay you for: CPC, CPM,

  • Traffic minimum: None

  • Payment minimum: $10

  • Payment terms: NET 30

You can read more about becoming a Chitika publisher here.


  • Revenue Share: unspecified

  • Payment method: PayPal/ eCheck, Payoneer, Bank transfer,

  • What they pay you for: CPC

  • Traffic minimum: None

  • payout minimum: $50

You can read more about becoming an Infolinks publisher here.

Yes Advertising

  • Revenue share: up to 60%

  • Payment method: PayPal, Check, Payoneer, Wire transfer

  • What they pay you for: CPC, CPM, CPA

  • Traffic minimum: None

  • Payment minimum: $50

  • Payment terms: Net 15

You can read more about becoming a Yes advertising publisher here.

Propeller Ads

  • Revenue share: 80%

  • Payment method: Payoneer, bank wire, prepaid MasterCard

  • What they pay you for: CPC, CPA, CPM

  • Traffic minimum: None

  • payment minimum: $100 via Payoneer and $500 via wire transfer

  • Payment terms: NET 30

You can read more about being a publisher at Propeller Ads here.

Revenue Hits

  • Revenue share: Variable

  • Payment method: PayPal, wire transfer, Payoneer

  • What they pay you for: CPC,

  • Traffic minimum: None

  • Payment minimum: $50

  • Payment terms: Net 30


  • Revenue share: Variable

  • Payment method: Paypal

  • What they pay you for: CPC

  • Traffic Minimum: None

  • Payment minimum: $10

  • Payment terms: Net 30

You can read more about being a BidVertiser publisher here.

Mediavine Ads:

These are the ads that I currently display on my blog. They’re awesome since they help me earn so much more than Google Adsense or any other ad network listed above. Additionally, they pay their publishers via impressions and not via clicks like most other ad networks do. Keep in mind that you will only get approved as a Mediavine ad publisher, you need to have 25k or more sessions each month.

Affiliate Networks

When you join an Affiliate Network such as Share a Sale, you as a blogger/website owner will then be able to apply to join specific advertising campaigns for various stores, websites and so on. If accepted into any specific affiliate program, you will be provided with text or banner images that you can use to create campaigns on your blog.

Therefore, you can say that you have more control over this form of advertising versus the ad networks. You get paid a commission based on the number of people who see, click, purchase, sign up for or otherwise act on an advertisement.

Here Are Some Affiliate Networks That You Can Join. (Most Accept New Bloggers)

Becoming An Independent Affiliate For Independent Merchants.

There is another aspect to being an affiliate. It involves you doing your own research for websites, products or services and signing up to become an affiliate for them directly from their website,rather than via an affiliate network.

You may be surprised by the vast number of businesses willing to compensate you for promoting their product or service. Always ensure that you are promoting products or services with some relation to your blog or niche.

Private Ads

This is obviously for more advanced bloggers who have a large following. You can read this article about it here.

Paid Reviews

As a blogger, you can make hundreds of dollars by reviewing the products or services you use. Here is a list of websites that help bloggers (pro and new) connect with advertisers looking for reviews.

Sponsored Reviews

Pay Per Post






Are you ready to start your own money making blog?

If you want to start making money with a blog, I recommend that you experiment with some of those strategies you’ve learned here, as well as others you’ve learned or may learn elsewhere online. This is the only way to know what works or doesn’t for your specific blog and your audience in terms of generating income.

If you think you’re ready to become a successful blogger, you can read this article on how to start a blog on a super low budget for guidance.

3 Simple Ways to Drive Massive Traffic to Your Blog

How do you drive a large amount of (quality) traffic to your website without putting in a ton of work? (notice how I say TON of work, not any work, because it will take work on your part! Sadly there is no “quick fix” for blogging traffic.) 

But, isn’t that the question most new bloggers want answered? Or all of us for that matter! I know that was my problem my first year of blogging. I felt like I was doing everything I could, posting everywhere I could and I still wasn’t getting a lot of traffic.

Step 1: Participate in Facebook Groups!

Yes you have all heard me say this before, but I am saying it again! Why? Because Facebook Groups are HUGE for getting your content seen!

They also are great when it comes to finding someone to collaborate with or for finding another blogger to guest post on your site! (or vise versa!) They are a fantastic place to ask questions and gain advice! And 99% of them do daily re-pin threads.

What is a re-pin thread? It’s a thread within the group, where you post a link to one of your pins that you want re-pins on. You re-pin however many pins within the thread that the rules state (it’s usually 5-10) and then people will reciprocate.

This is a great way to have your pin go viral! And when your pin goes viral your stats shoot through the roof! Think about it for a min, say those 5 people have a total of 5,000 followers, that is a chance for 5,000+ people to see your pin!


Step 2: Participate in Pinterest Group Boards (Join mine)!

Let’s say you pin one of your pins to a group board that has over 10,000 followers; 10,000 people have the chance to see your pin and re-pin it!

Then once they re-pin it, all of their followers can see your content and so on.

When I create a new pin I always schedule it out for ALL of my group boards, then I log onto Facebook and participate in as many re-pin threads as I can! I have had pins go viral in less than 24 hours because of these groups.(FOR REAL!)

I push Pinterest so much because Pinterest is so so underestimated, but it is such a HUGE TOOL when it comes to driving traffic. Traffic from people who are interested in your content!

If you are interested in joining one of these pinterest group boards email me at support@projectaffordanything.com and tell me what boards you would like to join. I will be happy to add you.

Step 3: Comment on other bloggers blog posts (stay within your niche)

I know this step seems silly but it works pretty well! Whenever you leave a comment on another bloggers post, in the spot where you are required to type your name, put your name and your sites name too!

It will look like this:

I can’t for the life of me think of the name for the | symbol but it looks much better and much less spammy than the @ symbol. To get the | symbol to appear hold down “alt” then type 124. (unless you have a Mac, then you will have the | symbol right on your keyboard! This has worked pretty well for me and I get a pretty good amount of traffic back to my site!

That is why it’s good to comment on blogs within your niche. Then their readers will be more inclined to read your info!

You’ll Also Love These Posts:

Studies have shown if you like this blog post — you will also love the following articles.


We hope you’ve enjoyed our tips on how to increase blog traffic. If you have any suggestions or queries relating to blogging, we’d love to hear them – feel free to add a comment below.

7 KILLER Blogging Tips For Beginners In 2019 To Make $5,000 A Month

If you’ve been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you’ve had any of these concerns, you’re not alone!

To help you take your blog to an entirely new level, here are 7 blogging tips from the best-of-the-best in the blogging and social media arena. If you want to know how to create and grow a successful blog, make sure to take notes (and take action) with these blogging tips!

1. Outline Blogging Goals for Your Marketing Strategy

When creating engaging, lead generating blog content (btw that’s what every single blogger should aim for, what else is the point of blogging? :D), it’s best to clearly define your goals and outline how you’d like that content to affect other areas of your online marketing strategy.

What are the intended results of my inbound blogging efforts? What am I trying to accomplish by creating this content for my blog?

Typically, inbound blogging content aligns with, and promotes, four general areas of your online strategy:

  • Your SEO
  • Your social media activity and networking
  • Your organic search and pay-per-click (PPC) success
  • Lead conversion 

The type of content you create will depend on what areas of your marketing strategy you seek the most development; a blog focused on generating contacts will differ from a blog based on pushing existing leads through your sales funnel.

The best and most effective blogs are those designed with a clear focus and desired outcomes.

Related: 9 Blog Niches That Have Six-Figure Income Potential

2. Research for the Best Content

Doing Research on the Best Content

Along with outlining goals for your blog, researching other articles related to your industry and gaining bearings on direction can bring significant benefits to your own content.

Research what works for other sources in your industry, as well as what does not. Use these techniques to improve the ways you format your blogs and present your content. From this research, you’ll have a better understanding of the content you should focus on the most.

Don’t disregard all other content, though. Just because one thing might work best in your industry doesn’t mean it’s the only option.

It’s important to have a variety of content on your business blog. You don’t want to make it appear as though you are only good at one thing.

By expanding your editorial calendar to include multiple content types – such as infographics, videos, lists, interviews, etc. – you can stand out as a versatile expert in your industry that offers a wide variety of information to interested leads.

3. Write for Your Target Audience

Branching off of tip #2, you want to write about information for your industry. You can expand on certain topics, provide your own twist to an existing idea, offer tips and tricks, or build how-to articles to help guide people through a common issue.

The biggest tip for blog writing to help drive lead generation, however, is to write for your desired customers. At the end of the day, your company has its own niche in whatever industry you work in.

You know the leads you want to receive from your marketing strategy, so hone in on who your buyer persona is and what buyer journey stage your leads might be in, and put yourself in their shoes.

Ask yourself, “If I were a lead interested in this company but I was still on the fence, what content would inform me and inspire me enough to commit?”

4. Employ Attention-Grabbing Techniques

In many cases, having high-quality content won’t be enough to convince targeted users to follow your links and reach your content.

In addition to keywords, your blog post titles should maintain some level of attention-grabbing immediacy; a potential reader will determine whether or not to follow your links from a search engine solely by how well that title aligns with their search purpose and if it hooks their attention.

For a better idea of how to tailor your content and engage new readers with your blogging techniques, consider:

  • Creating exciting list-based content, like the format of this very blog article.
    • List formats make it easy for readers to gather the main points of your content and renew engagement with each bullet point.
  • Building resourceful guide pages and link-based blogs.
  • Q-and-A or “Ask the Experts” sections where readers can contact representatives in your company directly.
  • Providing incentives based on immediacy, humor, or enticement.

5. Align Your Blog With CTAs and Marketing Campaigns

The most effective blogs a company can write are those that align with existing campaigns, call-to-actions, or landing page offers. At their best, focused blogs will nurture qualified prospects through your sales process, first from contact to lead, and then from lead to customer.

If you spot any holes when searching for existing landing page offers for a blog topic, consider creating a simple contextual offer for the reader; a contextual offer is an offer that is super targeted and geared toward a specific pain point for your audience. These offers align closely to the context of the blog article.

By creating unique contextual offers for new blog topics, you won’t only be able to link a relevant resource to your blog post, but you will have something valuable to add to all former and future blogs that touch on that topic. 

For the best results with your blogging content, unite it with messages and claims from other pages on your website, especially those presented as inbound links in your blog.

6. Promote Your Content Across All Mediums

Further generating optimal leads with your blog content will require extensive promotion across virtually all mediums, particularly in social media. The content creation process doesn’t end with having content… you’ve got to make sure potentially interested audiences can find your content.

Because these audiences will not reach your content through search engine entries universally, one of the best ways to make sure your pages find the largest audiences possible is through social media promotion.

Post and share links to your content on Facebook, Twitter, and LinkedIn; create Instagram Stories that promote your newest blog with a quick video of what you can learn from it.

Consider using your blog content in email marketing techniques as well, as this helps promote your business as an active resource within your industry while also keeping existing contacts up-to-date on new offers.

A best practice for doing this would be to add a “recent articles” section to your emails where contacts can easily find what’s new on your business blog – you never know which contact you will attract with your new content.

Related: 11 Terrible Mistakes I Have Seen Amateur Blogs Make (Real-life Examples Included!)

7. Use Analytics to Optimize Your Blog

As you might expect, any inbound marketing campaign is incomplete without in-depth analytics; making the most of online analytic tools can help you push your blogs to success in ways other techniques can’t. 

With online blogging analytics, you can measure the success of your posts in real time. Some great things to track with your blogging analytics are:

  • traffic
  • form completion
  • CTA clicks
  • lead conversion rates

Monitoring your blog analytics on a regular basis allows you to identify areas your blogs are excelling in as well as weaknesses they may face, such as poor click-through rates.

Once you get to the analyzing phase, start over. Now that you’ve measured the success of your blogging efforts in a marketing strategy, switch it up and try something new.

Effective blogging can take time, but things today shift in the blink of an eye – don’t ignore new changes and trends in business blogging. Rather, embrace them and learn to implement them into your own strategy.


When it comes to optimizing your blogging technique – and larger inbound plan as a whole – there are no end-all, be-all solutions. For the best results, setting out clear goals and gaining the right understanding of online lead conversion are often the best ways business owners can find success online.

Now it’s your turn! Have you used any of these great blogging tips already? Do you plan to implement any into your blogging strategy right away? Share your thoughts and comments with us in the box below.

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