How I Earn A Full-Time Living As A Part-Time Freelance Blogger

Freelance writing as a career has existed for a long time, but in the internet age it’s easier than ever for anyone to get started earning a living as a writer or blogger.

Job Description

In this article, we’ll be talking about two different types of writers:

  1. Professional bloggers who earn a living from their own blog(s).
  2. Freelance writers who earn a living writing (often blogging) for others.



What Freelance Writers and Professional Bloggers Do

Freelance writers and professional bloggers do similar work. But they are distinct.

Freelance Writers

“Freelance writer” is a broad term that can refer to many different kinds of writing careers.

Some use the term solely to refer to those who write for publications, such as magazines or online publications, but it can also mean any independent writer. Projects can be one-off assignments, or recurring regular work.

The term “freelance writer” might refer to:

  • Magazine writers: specialize in writing articles for popular magazines (such as Vogue or Esquire) or trade magazines (industry-specific publications like Advertising Age or Automotive News).
  • Journalists: investigate and write articles for news publications.
  • Bloggers: specialize in writing paid blog posts for clients’ blogs.
  • Copywriters: create “copy” for the purpose of marketing or advertising. Copy can include web content, direct mail, taglines, brochures, sales letters, emails, etc.
  • Social media writers: specialize in writing updates for social media platforms like Facebook, Twitter, Instagram, etc.
  • Web content writers: create articles for online publications.
  • Ghostwriters: take on the voice of their client and write for them, without getting a byline credit. Instead, the piece will be credited to the client, and the ghostwriter generally kept secret.

Some writers are generalists and take on a variety of work. Others may specialize in a certain format or industry, or have multiple specialties.

Even among different types of writers, there’s an incredible amount of variety. Freelance writers can earn a living with all kinds of niche specialties. For example, a copywriter might choose to specialize in just writing brochure copy, direct mail pieces, or product descriptions. A ghostwriter might specialize in helping people write their own memoirs.

A writer who specializes in business might make a living just writing annual reports or business plans for a specific industry, or grant proposals for non-profits. Some freelancers only write blog posts or web content on specific topics they specialize in. Others choose to specialize in social media strategy for one platform, planning campaigns and writing effective updates for just Facebook or Twitter.

Typical tasks performed by freelance writers will vary depending on the type of writer, and may include:

  • Pitching article or project ideas to clients or publications
  • Conducting research and interviews
  • Presenting drafts to editors and clients for feedback
  • Working with editors and clients to shape the material to their specifications
  • Communicating with clients throughout the project
  • Coordinating with graphic designers, SEO experts, etc
  • Publishing content to a client’s blog or social media outlet
  • Marketing themselves and getting new clients by applying to job postings, asking for referrals, cold calling or cold emailing, social media, content marketing, etc
  • Maintaining their own portfolio or website
  • Accounting, bookkeeping, and taxes
  • Negotiating with and invoicing clients
  • Managing subcontractors for research, writing, etc.

Professional Bloggers

Professional bloggers (“pro bloggers”) maintain their own blogs and “monetize” them in different ways to earn an income. Thus they are generally working for an audience rather than clients.

Their typical tasks are similar to those of a freelance writer, but divert in important ways:

  • Choosing blog post topics to interest their readers
  • Writing, editing, and publishing blog posts on their own blog
  • Managing the technical aspects of their website (hosting, design, troubleshooting, etc)
  • Designing graphics for their blog
  • Interacting with their readers by answering comments, replying to emails, updating social media, etc
  • Marketing their blog and growing their audience through a variety of strategies, possibly including search engine optimization (SEO), networking, social media, etc
  • Writing other supporting materials such as email newsletters, books, etc
  • Managing member communities
  • Seeking out and managing relationships with advertisers and sponsors
  • Taking on speaking gigs
  • Creating products to sell to their audience.


Work Environment

Freelance writers and bloggers can work anywhere they have a computer and internet connection. Many writers work at home, whether in a dedicated home office or at their kitchen table or couch. Other use co-working spaces, rented office space, or in various environments while they travel.

Many freelance writers work long-distance with clients and may never even meet them face to face. Others may work face-to-face with local clients, or travel to meet them. Communicating with clients may be done by email, phone, or using video chat technology like Skype or Google Hangouts. Many writers also use project management software such as Asana, Basecamp, or Trello to communicate on project details.

Many freelance writers work part-time or variable hours. One of the biggest benefits writers mention about freelancing is the flexibility and ability to set your own schedule.

Since freelance writing is a global profession, freelance writers can live anywhere in the world. Living in an area with a lower cost of living will stretch your money farther.

One of the downsides of freelance writing is the lack of office camaraderie. It’s important for freelance writers to network with other writers and get out of the house regularly in order to stay healthy.

How to Become a Freelance Writer or Blogger

In the internet age, it’s easier than ever to become a freelance writer and start earning an income. Freelance writing as a career is possible for most people, but that doesn’t mean it’s a good fit for everyone. Here’s what is takes.

Education

A college degree in English or communications may be helpful for those who need to improve their writing skills, but they are not required to become a freelance writer. While you should have good writing skills, this can be learned without a college education. Generally, clients will be looking at your relevant experience and portfolio, and will not ask or care about whether you have a degree in English.

However, for some industries, a relevant degree could help you land more work and negotiate higher pay for your expertise.

Freelance writers are often self-taught and continuously learn on the job to improve their writing and business skills. Sometimes writers will do pro bono work to gain experience or develop specific skills.

Important Qualities

Just being a good writer doesn’t guarantee success as a freelance writer or blogger. While good writing skills are essential, you also need to be good at managing a business and marketing yourself to get work.

Important qualities for freelance writers include:

  • Humility: when you’re writing for clients, it’s not about you or your ego. You won’t last long if your feelings are hurt by edits to your writing.
  • Self-discipline: when you’re self-employed, you are your own boss, and you need to act like it. Freelance writers must have the discipline to meet deadlines and work even when they don’t feel like it, and keep up with “boring” tasks like accounting and invoicing.
  • Independence: you need to be able to make decisions for yourself and take charge of your own business, without the need for someone to tell you what to do.
  • Adaptability: you must be able to adapt to changing industries and developing technologies.
  • Creativity: you need to be able to come up with ideas on demand.
  • Critical thinking skills: you should be able to research and analyze information and understand new concepts so that you can explain it to others.
  • Social skills: writing can be a solitary career, but you still need to be able to successfully communicate with your clients, interview subjects, and connect with your readers.
  • Writing skills: you must have excellent grammar and spelling skills, and be able to clearly communicate your ideas to your readers.
  • Curiosity: the most successful writers love continuously learning new things and applying their knowledge to change and grow their business.

Advancement

As a self employed person, you are in charge of your own advancement and the development of your business.

Success and advancement will mean different things to different people. Some writers dream of working part-time hours and working while traveling. Others want to scale up their business and hire other writers. Still others want to transition to product-based, more passive business models.

Advancing, or scaling up your business, can be difficult for freelance writers. That’s because as a service provider, you’re trading hours for money. The amount you can earn is limited by how many hours you can work. You can make more money by increasing your rates, but there are only so many hours in a day.

Common ways to scale up a freelance business and earn more money include:

  • Raising your prices
  • Working faster
  • Outsourcing
  • Selling products in addition to services.

Pay

Pay for freelance writers and bloggers varies widely. There are so many factors that go into it, and such a wide range, that giving a median amount is meaningless.

Freelance Writers and Bloggers

The average income for freelance writers in the United States is $42,120. Freelance bloggers can make anything from under $10 a post, to $500 or more.



Expenses

When you’re a freelance writer, you’re a business owner. Though freelance writing doesn’t require as many overhead expenses as starting a store or a restaurant, it’s not free.

Common business expenses include:

  • Taxes
  • Health insurance
  • Retirement savings
  • Website hosting and domain fees
  • Office supplies
  • Software (accounting, marketing, customer management, etc)
  • Education (books, courses, certifications, etc)
  • Payment processing fees
  • Bookkeeping and accounting
  • Subcontracting (hiring virtual assistants, writers, researchers, designers, etc).

Professional Bloggers

In general, earning a living as a professional blogger is harder than doing so as a freelance writer. From various surveys and statistics around the web, most bloggers who try to earn money from their own blogs don’t make much, but it is possible to earn a living:

  • According to Blogging.com, 81% of bloggers have never made more than $100 from their own blogs. Only 17% of bloggers who answered the survey earned their primary income from their blogs.
  • According to Problogger, only about 9% of bloggers made between $1,000 and $10,000 a month. Four percent make over $10,000 per month.
  • This infographic by ignitespot says that only 16% of bloggers earn a living from their blogs, and they make $24,000 a year on average.
  • According to Glassdoor, full-time professional bloggers make anywhere from $19,000 to $79,000 per year.

Outlook

According to the United States Bureau of Labor Statistics, employment of writers and authors is projected to grow just 2% from 2016 to 2024, slower than the average for all occupations. However, this statistic includes all kinds of writers, from authors to journalists to movie script writers.

Self-employment, on the other hand, is increasing in many countries. According to research by Economic Modeling Specialists International, the number of people who primarily work on their own has increased 16% since 2001 in the US. The UK’s Office for National Statistics also shows that the number of self-employed in the UK is rising.

While most bloggers don’t earn a full-time living from their own blogs, many freelance bloggers and writers earn a living writing for others. Content marketing is on the rise, and more and more businesses have a need for written content, including blog posts, to market their businesses.

Our world is made up of words everywhere you look. As long as civilization exists, there will be a need for writers to write those words. While the specific mediums may change and different industries may ebb and flow, there will always be opportunities for freelance writers looking to earn a living.

Resources

While you don’t necessarily need a formal education to become a freelance writer or blogger, you do need to educate yourself on the profession if you want to be successful.

There’s no lack of resources out there for getting started as a freelance writer — in fact, there are so many resources it can be overwhelming to get started.

Unfortunately, it’s become quite popular to earn money online by selling courses and guides teaching others to do something you only have the most rudimentary knowledge of yourself. Consequently, aspiring freelance writers and bloggers should be extremely cautious about vetting self-proclaimed experts. Check the author of any resource you come across and make sure it’s someone with a good amount of experience and proven successes under their belt, not a novice who’s just starting out.

Blogs

Long-running freelance writing blogs can be treasure troves of free information. These are some of the best, by real experts.

  • All Indie Writers: this multi-award-winning blog by veteran freelance writer Jenn Mattern has hundreds of articles on freelance writing, professional blogging, and self publishing. Her no-nonsense, tell-it-like-it-is style is a refreshing contrast to other blogs. If you only read one blog on freelance writing, this should be it.
  • Words on the Page: experienced writer Lori Widmer has been generously blogging advice for new freelance writers for over 10 years. She specializes in risk management and insurance writing, but her sage advice on finding clients, business planning, marketing, and more is applicable to writers in any industry.
  • Make a Living Writing: award-winning freelance writer Carol Tice has supported her family with her writing since 2005, and has been providing blogging advice for writers on how to grow their income since 2008. The blog archives contain everything you need to launch a successful freelance writing career.
  • Be a Freelance Blogger: Sophie Lizard’s blog is geared more towards beginners, and focuses exclusively on freelance blogging. It’s a great place to learn about what goes into a freelance blogging career and how to get your first clients.
  • Doctor Freelance: Jake Poinier has been freelancing since 1999. His blog contains valuable info for intermediate-level freelancers who want to up their game and earn more. He also takes time to answer readers who write in with their own questions.
  • Copyblogger: learn all the skills and techniques you need to write compelling copy for your blog and become a master at content marketing.

Communities

  • Freelance Writers Den (paid): Carol Tice’s community is extremely active and useful for beginner freelance writers who need one-on-one guidance. Forum posts are often answered with great advice from Carol herself, and you can also get personalized reviews of your work, marketing, pitch letters, etc. The community also comes with access to many courses and books on freelance writing. While this is a paid community, it’s a fantastic investment for getting started.
  • All Indie Writers Writing Forums: while not super active, this forum is a great place to interact one-on-one with veteran writers like Jenn Mattern and Lori Widmer.
  • BAFB Community Forum: semi-active forum on all aspects of freelance blogging, frequented by new writers and big names alike.

Books

While there’s a lot of valuable information to be found scattered online, it can be more efficient to read a book with all the information you need in one place.



Job Boards

While job boards aren’t the best way to sustain your career, they are great for getting started and picking up your first few clients.

  • ProBlogger Job Board: this job board lists only blogging jobs, with a wide range of fees.
  • Morning Coffee Newsletter: get alerts to the latest freelance writing job postings around the web from this curated daily digest.
  • Flexjobs (paid): a job board exclusively for telecommute jobs, including writing jobs.

Conclusion

You don’t need to spend years earning a specialized degree to become a freelance writer or blogger. This career is easy to jump right in and get started with — but if you want to be successful, you should do your research and seek to educate yourself along the way. With the resources above, you have all the tools you need for freelance writing and blogging success!

How to Create and Sell Digital Products on your Blog

Learning how to create & sell digital products on your blog is an invaluable tool on your journey to make money blogging. We’re talking about eBooks & online courses, & scaling your blogging income to six figures & beyond.

You’ll always remember your first…



Ok, not that first. Get your mind out of the gutter, the Internet.

one year before this moment, I had quit my cashier job, & chose to become a full-time blogger.

I had a few friends coming up to visit the next weekend, so we decided to try to get our first product, an online course, made before we went on vacation to beautiful Cambodia

This led to a LOT of anxiety & tension. We had gotten into a huge fight while creating the product over arguments about minor details.

In further reflection, it turns out we were both scared merely nobody would want our product.

That nobody bought online products like this.

That we would fail & have to go back to our regular jobs forever.

But we sucked it up & pushed through.

We added our very first digital product to our website…

Then we went to for a trip & stayed at a pretty cool Airbnb in Cambodia. I checked my phone a lot throughout this trip would be the biggest distortion of the year.

I was expecting for that “Stripe Payment of $38” to come through on my phone (Stripe is our third-party payment processor – love those guys & can’t suggest them enough!).

Sadly, not a single deal came through that week.

How depressing…

6-7 days had passed before we headed home, it seemed as though no one wanted our product, & we were correct to have reservations before leaving.

That was until I logged in my Stripe account… You see, I had forgotten to set on email notifications for payments. I assumed it was automatically set up.

According to our Stripe account, we had gotten a few $38 payments!

Guys, I don’t really want to be too overdramatic here, but…

Seeing those first $38 payments made me feel like someone had hit me straight in the chest & knocked the wind out of me.

In really, really good way…

It felt life-changing & heavy all at the very time.

Yeah, we had put a lot of work into our blogs & had sold a few affiliate products at this point (at shallow margins)…

But selling your product?? That’s something else entirely.

It felt real, & it formed an unexpected connection & appreciation to our blog & the work that we put into it every day.

It was something special altogether & something I will never forget.

And, nothing to do with the cash either. It had everything to make with what the business represented…

  • The late nights
  • The fighting
  • The crazy decision to quit our jobs before we were making any money
  • They all quickly seemed worth it.

We had made what seemed like was impossible to us at the time, & it set us down the way of being successful bloggers.

And now it’s your turn.

1. Get your mind right.

It may seem ominous, but this step may be the most significant.

Selling something is all about appreciating yourself and the gift you have to share with the world.

Yeah, there are a bunch of two-bit peddlers selling half-baked products out there. And yes, a few of them earn some money.

But these people don’t get it.

They don’t know how their knowledge can change the world.

Here are a few mindset changes we have learned that served us succeed.

Everyone has doubts.

After the opening day or two of working on our Fat loss eBook, PK and I both felt the following fears, anxieties, and doubts:
worries and doubts over creating your first eBook or eCourse

  • We’re not high enough.
  • It’s going to crash like our first product.
  • Nobody wants this information or will spend for it (it’s free on the Internet like everything else!).

We were moments apart from not making our product because of a mass of fears and doubt.

PK and I never will forget that time because of how strong the emotions were. The tension was obvious.

The courage to push ahead seemed to stem from the opinion: “What’s the worst that can occur?”

We had already stopped our Fashion modeling jobs and essentially pledged our commitment to this blog, so let’s take it all the way.

I am damn glad we kept moving forward.

Here is the second truth…

People WANT solutions to their problems.

Could you invent an injection that I could take once a year that would give me the ability to get drunk with friends every evening without all the negatives that come with alcohol consumption??

High, because if you did, I’d gladly pay $5,000 of dollars for it.

I am not kidding.

Those moments with my friends are THAT important to me, but they also come with a lot of negatives I don’t like. Take those contradictions away for me, and I will be like…

shut up and take my money meme

People WANT solutions to their problems.

For some people, the whole selling method can feel weird and icky, depending on how strong of a moral conscience you have.

I think being careful of selling is a sign that you are the right person with a great heart, so it’s okay.

But this is the thing you must know now:

People are desperate for solutions to their problems. And just as valuable, people only respect the jobs they spend for.

Unless they buy in, free information isn’t treated the same way as paid information. People take the information much more severely when they have forked over the bills for it.

It’s like a 15-year-old whose parents give him a Mercedes.

The kid didn’t pay for it, so they don’t value it. It’s not too long before Johnny ends up in a ditch and walking around like a self-important jerk because of it.

People are okay with paying for stuff and information. Most people like shopping.

And the stupid point is that people will thank you for it!

eBooks and Courses are fudging ridiculous.

Let me give you a summary of why digital products are the shiznit for bloggers…

  • No shipping required. Physical products need to be shipped, and that means you will have to be the one handling that.
  • Earnings are all yours, minus a few performance fees. Decidedly fewer businesses can say that, due to standard overhead costs when running most businesses (workers, workspace, etc.).
  • It can be automated and passive. Most of the profit we get is now set on autopilot.
  • We don’t have to do anything much, and sales continue to roll in.
  • People love instant gratification. The downside is that people like to have products they can hold, but the upside is that they can get started using your product or solution IMMEDIATELY. People want that kind of immediate gratification.
  • You can make 1 in less than a month. Most of our favorite products take PK and me about ten days to create. Since there usually is just one of you, a month is more than enough time to build your product.
  • It puts you in the operator seat. Being an affiliate is fantastic, especially if you don’t feel like you can make any changes to the current product. That being said, members can have their income taken away at any time because they don’t own the product. It’s something to keep in mind.

Just said? Ok, let’s move onto the following section…



2. Build the connection first (aka how to sell ice to Eskimos).

Let’s assume like your best friend ran up to you right now and asked you for $100 – no questions asked.

They said it was necessary and needed it right now!

You’d give it to them, right?

That’s because you have trust in them.

Sales are about trust. A simple analogy to relate to is affinity.

Let’s assume you’re walking up to your porch and about to enter your place when some guy off the street walks up and asks you to sleep with him…

Stranger danger doesn’t develop trust for sales.

You’d probably think:

  • This guy is a creep…
  • Where’s my pepper spray?
  • HELP!

And I hope that you wouldn’t continue

Now let’s imagine the same guy isn’t some weirdo on the street but is someone you’ve just newly met at your local supermarket. You’ve been on a few dates, have a lot of fun with him, and all your friends gush about how much they love him.

You’re on your doorstep again, and he asks if he can come in…

Good turpitude aside, you’d probably say yes, correct?

Same guy, same question – what’s different?

The exemption is the trust he has developed with you, and building trust is all about proper sequencing.

If I try to kiss you before I’ve even talked to you, things are going to be weird.

But after a date and some scintillating conversation?

Just like dating, your connection with your reader must grow and progress before they purchase your product.

Question too soon and your reader may slap you in the face with a sarcastic comment.

Ask at the right time, and they will happily “go home” with you and love every second of it (if you treat them right).

3. Create ideas and PLAN.

The next phase includes forming your idea and thinking out your timeline to finish the product.

  • Gather intel. Study your competitors, your current audience, your most popular content, and whatever other information you have at your disposable. See it is working for others in your niche, examine your own most popular content to see what YOUR audience is most interested in, etc.
  • Form your opinion. Analyze the information that you have found from point #1 and put it collectively to decide what it is that your audience truly needs and wants the most.
  • Begin planning. Set a time and date to end along with weekly checkpoints along the way.

4. Begin with an outline.

A complete outline of a digital product is more complicated than most of you would imagine. Here’s what a great framework will have:

. Product Name

This should be short & sweet and make sure it is revealing!

. Product Headline

The headline for your product is the essential thing you will write about.

This is quite similar to the headlines of your articles and the subject of your emails. Be sure that you are outline either the problem or the solution in your headline.

Product Content

This is where I outline what is indeed in the product. If it’s eBooks or an eCourse, you should list the main topics you design to cover.



5. Write a rough sketch.

How do you eat an elephant?

One bite at a time.

Once you know what your product is going to be, what you want it to seem like, and what problem you want to solve by it – it’s a regular attack.

Some days, you may get a few hours made, and some days, a few minutes. But every day, you want to wake up with that draft on your mind.

YOU DO NOT want this process to stretch over many months.

How to Create and Sell Digital Products on your Blog

computer guy meme will appear over your head at every turn and become a constant stressor on your way.

Trust us, we have built almost ten different products now, and product creation can be VERY stressful. Don’t drag it out!

Attack that sketch until it gets done. You’ll be on the moon when it is!

6. Finalize the Product.

Here are the following steps for getting everything set…

Proofread.

Don’t forget to PROOFREAD your records one last time. Do it first yourself, and then make sure to have someone else correct it as well.

The more close you are with the content, the more likely you will be to read faster and miss grammatical errors. Make sure to have someone else read it over thoroughly.

Finalize your products.

Add your disclaimers and pick what platform you are going to sell your product on. We suggest Clickfunnels for eBooks and Teachable for online courses.

Those are the platforms that we use!

7. Publish Your Product.

Here is a summary of what the next few steps will look like. Note: We go into much more detail on these steps and the rest of the steps in this pattern in our Six-Figure Blogger Course.

Build your sales page, checkout form, and Thank You page

Clickfunnels and Teachable make this comparatively easy because they both have very easy-to-use sales page builders.

Make sure to add great images of your product on your sales page!

Examine everything to make sure that it works!

Just make a fraudulent purchase and walk through everything a few times, just as your customer would. The purpose of this is that you will almost ALWAYS have missed something.

There are such multiple different integrations and links in your sales funnels from purchasing to electronic delivery of the product that it can be straightforward to make small errors along the way.

It also assists in getting a friend or partner to go over the sales page again to look for flaws.

Once everything has been examined… CONGRATS! You have a live product!

But this does not mean you are finished, my friend!!!

No, no, no. It has only begun! 🙂

8. Learn How to Sell.

Guys… I’ll be straightforward…

Building the product is a Simple part of this process. Learning how to market and sell your product is an entirely different ballgame.

Our first product failed badly because we tried to dive in headfirst without any guidance whatsoever. Here’s the thing…

The product wasn’t an obstacle. It was that we had ZERO ideas on how to sell it.

You can’t merely link a product on your website and wait for the sales to roll in. It doesn’t go that way. You have to create deals, focus on writing content, sales funnels, and more.

How Much Does It Cost to Start a Blog? (2020 Update)

So you want to start a blog…. but first things first, how much does it cost to start a blog?

Good question.

Some people think blogging is free while others assume it costs thousands of dollars. So which is it?

Before you start any business (including a blog), you want to be fully aware of expenses. So this blog post is all about the cost of starting a blog so you know exactly what to expect.



Remember, we’re not talking about a personal diary type blog here. We’re talking about a blog that actually makes money – one that can potentially become your full-time income.

Your costs will obviously vary depending on the kind of blog you want but let’s just be upfront and say, there are expenses. It’s not free. But in our opinion, these are expenses that are 100% worth it and you should consider them as an investment in your business.

To help you understand exactly how much to start a blog, here’s a simple rundown of the cost you can expect to incur when getting started.

*This post may contain affiliate links. If you click on them and purchase something we get a small percentage of the sale. More info here*

Related posts:


Have a Business Mindset for Your Blog

When starting a blog, It’s important to have the right mindset. That mindset is thinking about your blog as a business.

With any business, you need the right tools to help you achieve success. Blogging is no different.

It’s not realistic to use free software, free hosting and expect to make money from your blog. In fact, it’s only going to set you back and limit your ability to make money.

This means if you want to make a business out of blogging you will need to spend some money in order to get the right tools for your blog.

So stop focusing on the costs of starting a blog. Treat it as a business from the start and you’ll give yourself a much better chance of success.

Now let’s have a look at the costs of starting a blog.


Must-Haves for a Blog

First, we are going to go through the must-haves for a blog. If you want to make money from your blog you need to have these.

Hosting

Hosting is a necessity if you want to be a successful blogger.

What is hosting?

Hosting is like paying to occupy your own space on the internet. It is where you can store all your store all your data and files safely.

Yes, there are free blogging platforms like blogger that don’t require you to pay for hosting, but your capabilities are limited.

This will affect how far you can go to monetise your blog. For instance, you can’t add ads to your blog, you can’t add custom themes, you’re limited to the kind of plugins you can use and so much more.

If you’re really interested in making money blogging you will need to invest in a paid hosting solution. There are no two ways about it.

For hosting we recommend Bluehost. If you are interested you can take advantage of the special discount we got for readers which start as little as $2.95 per month.

You can choose a plan from 12-36 months. The longer you pay upfront the cheaper it is.

The cost of a hosting you blog works out to be around $106 for 3 years.

Which is really cheap compared with other hosting companies.



Domain name

A domain name is the website address that people will type in the browser URL bar to be able to visit your website e.g. www.yoursite.com.

Obviously, this is on the must-have list. How else are people going to find you?

Now the cost of a domain name for your blog is around $15 a year.

However, Bluehost gives you a free domain name of your choice when you sign up for their hosting.

You can find your domain name here:

WordPress

What about platforms?

WordPress.org, (which is different from WordPress.com) is a free open source platform that you can use to build, design, and manage your blog.

Yes, that’s right it is free.

So why do you need WordPress?

You need WordPress to write content, upload images, design your homepage and everything else that comes with running a blog. It’s basically the backend of your website.

It’s by far the most popular blogging platform because it is easy to use, very flexible and has a ton of technical support.

With a Bluehost account, you can easily get WordPress setup on your new blog. When you sign up for an account it will automatically install WordPress for you.

WordPress Theme

A WordPress theme is a template that changes the design and functionality of your website.

A theme will also allow you to customise your blog the way you want it.

When it comes to themes you really are spoilt for choice. There are thousands of WordPress themes available – both free and paid.

Should you get free or paid themes?

Our recommendation is to go with paid themes because they allow you to do more with your blog design and customise it in a way that will be most appealing to your readers.

Additionally, free themes generally lack technical support and updates. Because there is no monetary incentive for the people who build these themes, it can be difficult to get any support or help if something happens to your theme or website.

My favourite premium theme is:

  1. Elegant Themes – The Divi theme by Elegant will give you a beautifully designed site with lots of cool new features. We use this theme on Fulltime Nomad and on a number of our client’s sites. The site has 80+ themes that you can access with a paid subscription.

A premium theme will cost you around $60-90. This is a one-off payment.

If you can’t afford a premium theme just yet and are happy to go with a free one then you can check out some of the free themes here.



Logo

A logo is one of the most overlooked aspects of a blog. A logo is quite significant because it allows you to create a brand and personality for your blog.

A logo lets you stand out from the crowd and also adds reputation to your blog.

How much will a logo add to the cost to start a blog?

Not much at all.

You don’t need to spend so much on a logo. Check out Fiverr.com where you can get a professional logo designed for as little as $5. If you want to spend a little more head over to 99designs.com where you can set up a design contest and have a number of people work on your design.

Social Media Tools

Social media is a great way of promoting your blog and increase traffic to the blog. Generating traffic and building an audience is the most important aspect of blogging. So you need all the love you can get and social media has lots of it to offer.

To add social media icons to your posts, so people can share, like and pin your content, we recommend sumo.me or the social warfare plugin. These can be used for free.

While it isn’t a must-have, another tool we use and recommend is Tailwind. This is great for scheduling posts on Instagram and Pinterest.

Email Marketing

We strongly recommend that every blogger start building an email list from the start. Every visitor that comes to your site should be viewed as an opportunity to capture their email.

Email is important for your blog because it helps you build relationships and trust with your fans. The more your fans trust you, the more they will read your blog.

Email is also a great way to generate income through affiliate offers or selling your own products.

Simply put, email is the number 1 promotional tool for bloggers.

Now to start with you can use something like Mailchimp which has a free option to get you up and running.

However, for the long run, we do not recommend MailChimp.

We recommend using an email platform like Convertkit. Convertkit is specifically made for bloggers and in our opinion is the number blogging email platform.



ConvertKit has plans starting from $29 a month. However, if you want to give it a try first, ConvertKit offers a free 16-day trial.

The above tools are a MUST have to start a successful money making blog.

Let’s quickly recap and do a summary of costs

  • Hosting: $2.95 a month with Bluehost.
  • Domain: $16 a year or free with a Bluehost account.
  • Premium Theme: Elegant Themes $89. You can get away with a free theme if you are tight on budget.
  • Logo design: Starting at $5 on Fiverr. Or if you have money to splash check out 99designs.com
  • Social media tools: Check out the free tools at sumo.me.
  • Email marketing: From $29 per month with ConvertKit or free for first 1000 subscribers on MailChimp.

Now let’s go through a couple of other costs

Other Costs of Starting a Blog

Courses

You don’t need to be a pro blogger to make money from your blog.

If you are a newbie and have never blogged to save your life, you can take online blogging courses to help you improve your blogging skills.

We have a Free 5 day blogging course on Fulltime Nomad that will teach you everything you need to know about blogging.

Time Investment

Time is definitely something to consider when trying to figure out how much does it cost to start a blog.

And as we know, time is money. It really is.

If you want to be successful with blogging then you need to be committed to spending time on your blog.

This includes creating content, promoting your blog, engaging with your audience, and of course carrying all that money to the bank ?. But seriously, you need to work consistently on your blog to make it work and that is honestly a lot of man/woman hours.

To begin with, you won’t see a return on that time spent. It might be months before you start making money with your blog.

So this is something that needs to be taken into consideration.

So there you go. Hopefully, this article answered any questions you have about the costs of starting a blog.

Remember if you are serious about blogging you will need to spend a bit of money upfront to get the right tools and software.

If you have any questions please hit us up in the comments section.

ConvertKit Review for Bloggers – Why We Switched from Active Campaign

“The money is in the list.” At least that is what all the top marketers say.  

As I look back on my history as an entrepreneur, I have to admit that a significant portion of the revenue from my businesses can be tied back to my email list. And the longer I keep my list, the bigger it grows, the more money I make from it.

So, in this ConvertKit review today, I’ll not only share the pros and cons of this email autoresponder tool, I’ll also share some of my own email strategies along the way.

As you read this review of Convertkit, please keep in mind that I am current customer.  I use this email marketing software on a daily basis right now, but I’ve also used other email tools over the years, so I have a point of reference to compare.  I’ll share the pros and cons of the features, the pricing, how to effectively use it and more.

And in full disclosure, I’ve met the founder Nathan Barry a few times in person and I think he’s a great guy!  However, I don’t plan on holding back any punches when I share a couple of areas that the tool could be improved.

Overall, it’s a great email marketing tool for bloggers and small business owners.

Try ConvertKit for 16 Days Free Right Here



Summary

Overall, ConvertKit is a great email marketing tool.  It’s SUPER easy to use and has a great design.  In addition, it has all the features it needs for a serious blogger or a digital product seller.  Try ConvertKit for 16 Days Free Here.

Pros

  • Super easy to use. 
  • Great design.  
  • Unlimited lead magnets for one campaign.  
  • Free migration.  
  • A/B testing of email broadcast headlines.  

Cons

  • Sequence Layout isn’t ideal. 
  • No A/B testing for headlines in automated series.
  • Limited ability to deal with cold subscribers.

WHAT IS CONVERTKIT ALL ABOUT?

ConvertKit is an autoresponder email tool that allows you to grow your email list and then either automatically email those new subscribers over time or to send a “blast” email whenever you want to get a message out.

If your blog or business is growing and you want to be able to send updates to your readers or customers, then you really need to have an email marketing tool in place.  Your list may only be a few hundred people now, but when you get to 10,000, 50,000, or 100,000 you really need to have the right tools in place to manage your business effectively.

I think ConvertKit does a great job of defining their target market.  They exist to help out bloggers and online “creators”.  This could be course creators or other digital product creators.  So, if you own an affiliate website, are a blogger, have created an online course, or have other digital products, then ConvertKit could potentially be a great fit for your business.



PROS OF CONVERTKIT – WHAT DOES IT DO WELL?

Of all the things that Convert Kit does well, the best is the ease of use.  I can honestly say that the number one reason I moved away from Active Campaign, was due to how difficult Active Campaign was to use.  ConvertKit has just a simple, clean design that is easy to navigate around and use.

Without any tutorial, I was able to dive in after just a few minutes and start creating my first auto-responder series and opt-in forms.  However, there’s more to ConvertKit than just good looks and being easy to use.  

  • Super easy to use. Rather than hundreds of menu items (like a previous tool I’ve used), you get 5 simple options.  If you don’t like wasting your time trying to figure out how something works, this is a great tool.
  • Great design.  I know this is related to being easy to use, but the design also LOOKS good.  The color scheme and tone make it easy on the eyes, and doesn’t distract from the work you have to do when writing your money making emails!
  • Unlimited offers for one campaign.  You can offer as many different downloads or freebie offers as you want and have them all funnel into one campaign.  And it’s easy to make this happen.
  • Free migration.  If you have over 5,000 subscribers that you are bringing from a previous email provider, then their migrations team will do it for free.  This includes swapping out all your opt in forms on your website, moving drip email series, and anything else that needs to be moved from your previous software tool.
  • A/B testing of email broadcast headlines.  This was another big reason for me to move.  You couldn’t do any headline testing in Active Campaign(not sure if that’s changed now).  Being able to test what headlines work can dramatically improve your open rates, which can directly translate to your bottom line.
  • Auto-insert first name with fallback of no name (if they never filled out their first name).  Again, it’s the little details like this that I like.

Finally, you are not forced to use a visual editor.  Some tools require you to do a drag and drop and actually draw lines between 1 email and the next…I hate that kind of stuff.  I’m not a graphic designer, I just want to write my emails and have them go out in the right order.  ConvertKit allows that simple format as shown below.


THE CONS OF CONVERTKIT: WHAT DOESN’T IT DO WELL?

No tool in the world in perfect, and neither is ConvertKit.  I see a few areas of improvement that could be made.  Overall, I don’t think these are deal killers, but for others they might be a bigger deal, so I want to lay them out on the table.

  • Sequence Layout.  I wish the list of sequences were in a grid format, not a huge box format.  If laid out properly, I could easily find which sequence I want to edit without having to scroll a ton, but the way that it’s laid out right now (and because I have several dozen sequences), I spend time hunting things down.  See screenshot:

  • No A/B testing for headlines in automated series.  I CAN A/B test headlines for broadcast emails; however, the same ability does not exist for my drip campaigns.  Why not?  I really wish I had a way to A/B headlines for the sequences, but many other email providers don’t offer this either…
  • Limited ability to deal with cold subscribers.  It’s important to “clean” your email list as much as possible.  ConvertKit does give an automated tag of “cold” subscribers for anyone that hasn’t opened an email in the last 90 days.  But your ability to define who is considered a cold subscriber or a way to easily remove them from your list doesn’t really exist.  You can do it all manually, I just want to be spoiled a bit more! :).

If you don’t need all the bells and whistles and just want an effective, simple, attractive email marketing tool, I think that ConvertKit is a great option for you.

(I find myself in this camp too)

You can click here to try ConvertKit free for 16 days

RUN YOUR EMAIL MARKETING CAMPAIGNS WITH CONVERTKIT



CONVERTKIT PRO TIPS AND TUTORIAL

If you are reading this, you are likely already convinced that sending out drip campaigns to your email subscribers really is critical to your business.  

I know that one question a lot of people have is “how often should I be emailing my subscribers?”  The answer is… probably more often than you do.  

I was recently talking with an email marketing expert, and he told me that through vigorous testing, they found that their unsubscribe and unopen rates didn’t drop unless they emailed more than 5 times a week.  In other words, he found no negative impact from emailing up to 5 times a week.  (And the positive impact is huge, because each email is often associated with a way to make more money).

I don’t personally email 5 times a week, but a couple times a week is definitely not too much.

When someone first signs up to your list through an opt-in form, I usually like to email them immediately and welcome them to the list and deliver whatever they signed up for (a free download, information, or something else).

I might email each 24 hours after that for a couple of days, but then will go into a rhythm of every 3 days or so.  You can build out these email campaigns to last for many months if you want.

ConvertKit and other tools make it extremely hands off once you have it all set up.  You can be drip emailing your subscribers for several months without doing anything!

CREATING A NEW EMAIL SEQUENCE

ConvertKit makes it really easy to create your first email sequence.

Then you are immediately taken to the screen to create your first email.

I love that I can just immediately get started writing the email copy!  I don’t have to mess with a visual editor (like Active Campaign) that forces you to drag around boxes and draw arrows and add timers before you can start writing anything.  This is WAY easier.

Then you can adjust settings of an individual sequence if you want.  I don’t usually, but the option is there.

CREATING A NEW OPT-IN FORM

I personally use 3rd party tools like Opt-in Monster or Thrive Leads to create my lead magnets and capture forms for my websites.  Then I just connect my website and those forms using the ConvertKit API and all those leads get automatically added to ConvertKit.  (I literally just hit copy and paste on an API text…takes 2 seconds to do this).

However, you do have the ability to create your own forms right in ConvertKit.  Here’s how:

First, you can select either a Lead Form or a Landing Page for your lead magnet. 

Here’s a Form example…(as I’m doing this, I’m learning there are more options in ConvertKit than I realized!):

I’ll create an Inline form and show the result below.

After selecting the “Minimal” form in this example…

Now after editing the form. Super easy point and click editing.

 

(Please note I didn’t make this form live, this is just an example).

You can then go and set automation rules within the tool so that as soon as people get added, they can get certain tags and automated email follow ups.

Overall, creating a form or a landing page is REALLY easy and doesn’t take a tech genius to figure out.  You could definitely get away with not using any other 3rd party tools like I do, ConvertKit is probably good enough for form creation.

If you want to get started with one of the easiest email marketing platforms alive (and the one I use), you can click here to get a 16 day free trial of ConvertKit

MAKE EMAIL EASIER AND MORE PROFITABLE THAN EVER WITH CONVERTKIT

CONVERTKIT PRICING AND AND INTEGRATIONS

The pricing on ConvertKit is pretty clear, until you get to over 7,500 users. At the time of this writing, here’s the pricing:

INTEGRATIONS

ConvertKit is established enough that they automatically integrate with lots of tools.  This basically means that you can use the ConvertKit API and plug it into a 3rd party tool and the leads will get pulled in “magically” to your account and you can start drip campaigns without your involvement.

For example, I currently integrate ConvertKit with Clickfunnels, Opt-in Monster, Thrive Leads, and possibly one or two others that are coming to mind right now.

Here’s a few other popular ConvertKit integrations that people use:

  • Zapier
  • Gleam.io
  • Wix
  • Squarespace
  • Webinar Ninja
  • WebinarJam
  • Thinkific
  • Whishlist Member
  • Sumo
  • SamCart
  • Easy Digital Downloads
  • and many others.

You can get a full list of integrations available directly from ConvertKit right here.

And because they integrate with Zapier, that means there are lots of other combinations that you can use even if there isn’t a directly integration.



CONVERTKIT QUESTIONS AND ANSWERS – FAQS

I can’t possible consider all the questions that you might ask before deciding to buy Convert Kit; however, here’s a few questions that I might anticipate.

How good is the customer support?

The customer support is really good.  They offer a live chat option that I’ve used.  If they are not available via live chat, you can email them and they usually get back in a pretty timely manner.  I haven’t had any big issues with the support.

Will they help me migrate from my old provider?

Yes, they will move all of your subscribers for you, but they will also create all the forms you need and place on your website (as needed) to make sure your transition over is really smooth.  They will also move any campaigns that you had on your old provider so that you don’t manually have to recreate them.

How does the price compare to other email tools?

The pricing is pretty comparable.  There are hundreds of options out there, so some may be cheaper, but there are definitely much more expensive options.

How many lead magnets can I create and deliver through ConvertKit?

You can create unlimited number of lead magnets or downloads that ConvertKit will deliver seamlessly to your customers.  The way they have everything set up makes it really easy to have dozens (or more) of freebies that lead to the exact same list if you want.  This makes it really convenient to do special content upgrades, etc.

Does ConvertKit have options for single or double opt-in?

Yes, when you create your opt-in forms you have the option to require that the subscriber get a verification email first before they are added to your list.  Single opt-in is likely to lead to more overall subscribers, but double opt-in is likely to lead to more verified subscribers.

Is ConvertKit worth the cost?

I’ve been using email automation tools since about 2006, and I’m a happy customer of ConvertKit.  I think the cost of an email marketing tool is a necessary expense for an online business, and ConvertKit is a great option at a fair price.



CONVERTKIT’S HISTORY

ConvertKit was started by my friend Nathan Barry. He decided that he wanted to build a SaaS product that would help him get $5,000 in monthly recurring revenue (MRR) in six months. He saw a need in the email marketing space since other competitors were just way too complex or not powerful enough.

No one was simple, beautiful, and strong.

Six months came and went. He didn’t hit his goal of $5,000 MRR. But he did hit $2,000 MRR.

He kept working.

And the revenue started to decline.

Nathan wasn’t giving ConvertKit his full attention and he started running into some resistance. The product was cool, but no one wanted to migrate their users from other platforms. What they had was working and they were more or less content with it.

So Nathan started offering free migrations. His revenue started climbing again.

And after 22 months, Nathan hit his goal of $5,000 MRR. And with that money, he decided to go all in. He hired a full time developer, started expanding into direct sales, and opened his affiliate program not long after.

His whole business was built on one concept: no upsells, just simplicity. All of his ConvertKit plans scaled based on subscribers. Someone paying $29/month gets the same features as the person paying $290 per month (or more, if you’re like me).

And with his increased effort, ConvertKit took off. Now he has his financials public at convertkit.baremetrics.com so you can see how they’re doing. At time of writing, ConvertKit is bringing him about $1.5M in MRR.

It wasn’t easy. It took him years.

But building a business was worth it.

You can build your business with ConvertKit

OVERALL SUMMARY

At the end of the day, ConvertKit is a great email and marketing automation tool that has all the features that a serious blogger and business owner would need to help automate their business.

With an unlimited amount of campaigns and lead forms that you can create and an easy to use interface, you can spend more time growing your business than worrying about how to make your email provider “work”.

The best part is that you can start a 16 day free trial (with no credit card required) so you can check out what ConvertKit looks like on the inside.

Go ahead and try ConvertKit out for 16 days free right here.

GET A 16 DAY FREE TRIAL OF CONVERTKIT HERE

Have questions or comments?  Please leave your thoughts below.

How To Make Money Blogging Without Blogging About Blogging

Let’s chat for a second, shall we?

How often are you in a blogging-related Facebook group and see a post like this pop up:

“Why does it seem like the only bloggers making money are those that are blogging about blogging or teaching people how to blog?”

I see threads pop up like this almost daily.



Listen, I understand.

When I first started blogging, it was solely for fun. Like an online diary. So I was AMAZED to learn (a couple of years down the road) that people could actually make money by blogging. Whaaaaat?!

So, of course, I started reading a LOT of blogs about blogging. They were super helpful and I am very happy that they exist.

But the fact of the matter is that blogging about blogging isn’t for everyone. More importantly, though, it’s far from the only way to make money on the interwebs.

Listen… The key to earning money online is to find a niche that you love and that other people love to read about and then monetize THAT. For some people, it happens to be blogging. That’s their jam. So it becomes their bread and butter (oh my gosh, I’m getting hungry, lol).

But it doesn’t have to be YOUR thing.

So here’s what we’re gonna do. Let’s talk about some successful bloggers who make money blogging without blogging about blogging, and then talk about some tips that you can use to be successful in whatever your own niche may be.


BLOGGERS WHO MAKE MONEY BLOGGING WITHOUT BLOGGING ABOUT BLOGGING


FIT LIFE CREATIVE

First up, because I love my friends, let’s talk about Danielle Stewart, who is the creative genius behind Fit Life Creative (formerly Fitness Fashionista) and Oh So Paper. Over the six or so years that I have known her, Danielle has been a HUGE inspiration for me. Not just because she is a fellow single mom, but because she is soooo fricking creative and hardworking. She is one of those people who has a ton of ideas, but then actually implements them. She spends a lot of time doing research about whatever it is that she wants to get into, figuring out the best practices (as well as what doesn’t work) then she creates a strategy and implements it. In that way, she is able to cut out anything that doesn’t get results, tweak the things that could be better, and hone in on the things that really work.

Whether she is teaching people how to live healthier lives, creating fitness printable to help them achieve their weight loss goals, or creating gorgeous products (both digital and physical) to help people get organized, she does it in a way that makes me (and many other bloggers) excited to figure out what OUR next big thing can be and to work hard at it. Here is a quick interview with Danielle to shed some light on how she has earned a living with her blog.

When did you start blogging? 2009 (but not serious just getting my feet wet)

When did you start Fitness Fashionista? 2013 after leaving the Coast Guard.

When did you make the switch to Fit Life Creative? 2016 I made the switch away from fitness blogging to more of a design/printable site.

When did you launch Oh So Paper? Nov. 2016

What are you various streams of income? Etsy shop, Printable Shop on Fit Life Creative, sponsored posts (but I am slowing down on that), ad revenue on FLC, Oh So Paper shop, YouTube Ad Revenue, and affiliate income on FLC.

Can you give a ballpark figure of how much you earn or how much you have earned over the entire period of time as a professional blogger? According to my PayPal $75,460.98 (2016-2017) however I also make money that goes directly into a bank account, so this figure is actually a bit higher overall.



PINCH OF YUM

When it comes to food bloggers, Lindsay and Bjork from Pinch of Yum are pretty much the stuff of legends. Lindsay is a self-proclaimed food enthusiast who started the blog back in the summer of 2011 as part of an experiment. She (and her techy husband) wanted to see if it was possible to create real income with a blog that was all about food. The answer was a resounding “YES!” Just three years later, they were earning enough for Lindsay to make the leap to full-time blogging. They documented their progress the entire time with a series of monthly income and traffic reports.


GOOD FINANCIAL CENTS

If you have ever looked for the top blogs about personal finance, chances are you have come across Good Financial Cents. The blogger behind this popular site is Jeff Rose, a self-proclaimed numbers geek. Like many industrious online entrepreneurs, he used his passion and knowledge to generate income while helping others.

Jeff’s goal is to help other people achieve financial independence. In the process, he has more than shown that it is possible to earn a living online. According to an August 2016 income report, Jeff earned well over $48k from his blog in ONE MONTH. How? Affiliate earnings made up most of that income (just under $40k). The remaining 40K came from ad networks. Like me, when Jeff started his blog, he had no clue you could make real money online and it wasn’t a goal. However, since starting his blog in 2008, he has earned more than $1,000,000 through his blog. How amazing is that?


SO SEW EASY

Deby of So Sew Easy has an interesting “Why I Started Blogging” story. In 2012, she suffered a brain injury that affected her life dramatically. She lost many of her physical abilities, developed memory issues, and (not surprisingly) lost her job. She started sewing as a hobby that she hoped would help her rehabilitate and she also decided to start a sewing blog, with the hopes of earning a little extra money from advertising. As her blog grew, so did her income. She now sells her own sewing pattern designs, has a paid membership program called the “Pattern of the Month Club” and has ads in the sidebar of her site.


HIP 2 SAVE

Collin Morgan started her blog, Hip 2 Save, as a way to hold herself accountable on her journey toward frugality. Over time, she started having more and more fun saving money and she became excited about teaching others how to save in order to reach their financial goals. In addition to saving money through being frugal, Collin earns money from her blog primarily through ads, affiliate marketing, and sponsored posts.



CUPCAKES AND CASHMERE

Created by Emily Schuman, Cupcakes and Cashmere is a blog that discusses beauty, fashion, food, and interior design. Emily started her blog as a way to document the things that she loves and has worked so hard on it that it has become her career. Emily has a very impressive resume of brands she has worked with, including Coach, Juicy Couture, and Estée Lauder. Though she does not share any blog income reports, she is open about the fact that she earns income through display ads, affiliate links, and marketing consultations/collaborations. 


ORGANIZE YOURSELF SKINNY

Formerly called “Skinny Mom’s Kitchen,” Organize Yourself Skinny is the brainchild of a blogger named Tammy Zielinski Kresge. Tammy uses her fitness and nutrition blog to generate income through sponsored posts, being an Amazon affiliate and by using Google AdSense. She also sells her own product, which is an Organize Yourself Skinny ebook plus a 4-week make-ahead meal plan. It is safe to assume that she makes a generous amount of money since she has been able to hire a team of at least three writers to help create content for the blog.


SO, HOW DO THEY DO IT?

As you can see, it is definitely possible to make good money from your blog WITHOUT talking about blogging. When you study the bloggers that have successfully monetized their blogs there is, however, an underlying theme.

They treat their blogs like a business.

”BloggersClick To Tweet

It’s both easy and challenging at the same time. Bloggers who make a significant income from their blogs aren’t the ones who don’t have a clue why they are blogging. They aren’t the ones who have no clue who they are talking to when they write OR what those people want to read. They don’t just blog for fun – they blog as a passion (even if it was an accidental passion). They certainly don’t blog every now and then.

The bloggers that are making full-time incomes from their blogs are serious about what they’re doing. They have a game plan.  They know the type of content that will resonate with their readers. They promote their work.

These bloggers keep their nose to the grindstone and focus on creating content based around the topics that have made them successful. They’re not telling you how much money they’re making because they’re too busy making money. They aren’t trying to sell you a blogging course. Instead, they’re raking in advertising dollars, affiliate income, and getting paid by their partners. Just because someone doesn’t tell you how much money they’re making – or how to make money yourself – doesn’t mean they’re not making money themselves.

There’s nothing wrong with blogging about blogging. It’s one blogging niche and it can be lucrative. But every single blogging niche can be just as lucrative if you follow the golden rule already mentioned above: Treat your blog like a business.

None of the bloggers listed above achieved overnight success. Few do. It’s a hustle and it’s a grind, but I’m guessing nearly every blogger would say the hustle, long hours, and late nights have been more than worthwhile since they’re making good money doing what they love.

TIPS FOR MAKING MONEY IN ANY BLOGGING NICHE


TIP #1: BECOME AN EXPERT

You should be an expert on your audience, your niche, and blogging in general. Always seek more knowledge and strive to learn new skills. Learn as much as you can about making your blog more effective and then IMPLEMENT what you learn. There are so many resources out there that it would be more difficult NOT to find information than it would be to find information. Search for “blogging” on Pinterest. Read books. Read blogs. Talk to people who are doing what you want to do. Talk to successful people outside of your niche. Watch webinars. Take courses. Ask questions. Talk to your audience.

Do whatever you need to do to become the expert that you want to be.


TIP #2: BLOG REGULARLY

If you are not blogging regularly, you are doing your audience a disservice. You have something to offer them. Possibly something that could make their lives better or easier in some way. That “something” that you have to offer isn’t going to help anyone if it is just wasting away in your brain, on a sheet of paper, in your editorial calendar, or in your drafts.

Figure out what your audience wants and needs from you and then make a conscious effort to provide it to them on a regular basis. Regular may mean every day for one person and every week for another. Or perhaps you work hard to put out one amazing piece of content each month. Just make sure there is not so much time in between each piece of content for your audience to forget why they love you. And if you make a promise to them – keep it. Don’t tell them you will post every day if you know that once a week is more viable.



TIP #3: PROMOTE, PROMOTE, PROMOTE!

Whenever you put out a new piece of content, you need to do the work to make sure it gets seen by the people who need it. You should have a detailed marketing strategy in place so that you know what the next steps are before you even hit publish on your shiny new content.

Your marketing strategy should include things like posting your content on social media with a clear call-to-action, scheduling future promotion, sharing your posts in groups when applicable, and sending out a newsletter to your email list letting them know about your amazing content (plus whatever else you have going on).

Essentially, you want as many eyes as possible on your content. Without this step of the process, it won’t matter how great your content is. If no one knows about it, you might as well have not written anything.


TIP #4: DEVELOP A UNIQUE MONETIZATION PLAN

Read this post about how bloggers make money and think about what strategies you can use to monetize your own blog. Just because one blogger makes money in one way doesn’t mean that you need to follow suit. There are myriad ways that bloggers can make money, and it’s your job to develop a unique monetization plan that works for you.

You’ll notice that none of the bloggers mentioned above have just one way that they make money from their blogs. Instead, it’s imperative that you diversify your blogging income. Successful bloggers regularly talk about having multiple revenue streams, and I can’t stress how important this is. While we’re not fans of blogging income reports, nearly all of the good ones will show that the site makes money in many different ways. Don’t rely on just one source of income because you never know when that source will dry up.


IT’S TIME TO GET DOWN TO BUSINESS

Regardless of your niche, if you want your blog to be your business, you need to treat it like a business. Stop thinking about whether or not you can make money blogging without blogging about blogging and get down to business. This means that you need to become an expert and constantly work to hone your skills, set up regular office hours (aka set up a regular posting schedule so that your readers know when to find you online), and market yourself and your services.

There is no one guideline that successful bloggers follow, but one thing is for certain: Any blogger who makes a living from their blog works their butt off. Whether they’re writing about frugality, cooking, fashion, or blogging about blogging, the most successful bloggers are constantly hustling.